99% of People Should Be Doing This
It's called the "Buddy System"
I’d say 99% of people should be using the content buddy system.
Maybe the world has 1% of people who are just born to give speeches.
You give them a topic and they’re off to the races.
They’re able to talk about complicated things in a really eloquent and engaging way.
They don’t:
→ Go off-topic
→ Wander down rabbit holes
→ Confuse their audience
Which is great for them, but…
If you’re like me, you aren’t part of the 1%. You’re part of the 99%.
(welcome to the club)
That’s where the content buddy system comes in.
Because not everyone can give a great speech off the dome, but everyone can have a great conversation with a friend.
What happens all the time when we film video is that we feel like we’re putting on a performance, or like we’re giving a speech.
But the content buddy system erases that performativity and lets us be a lot more authentic and engaging.
We can easily slip into our state of flow and tap into our expertise.
I’ve seen this with so many clients now.
They think they don’t have the ability to film videos without feeling awkward.
But it’s all there under the surface…they just can’t access it when they’re trying to put on a performance.
A lot of the time, they don’t even notice the camera rolling because of the content buddy system.
That’s why it works.
That’s the whole point.
About Justin
Justin is a marketing nerd. His gateway drug was in middle school when he and his buddies would make up brand names and draw logos for fun. He graduated with a B.A. in Graphic Design from UW Eau Claire. He then cut his teeth leading the marketing for a $4 million non-profit, moving them into the digital age with new channels and systems. He joined a $60M healthcare manufacturer as marketing team of 1, helping grow them to $90M in three years. Justin became a full-time marketing entrepreneur in 2018. He now enables founders to grow their pipeline and thought leadership through social media videos. Follow him on Linkedin here.
