How to Stand Out on LinkedIn with Smart Content & Outreach | Content Lessons with Justin

April 23, 2025


In this episode, we cut through the noise and talk about what’s actually working in content marketing right now—especially on LinkedIn. The days of “post and pray” are over. Mat Lehnhoff unpacks how the game has changed: from just creating content to building real relationships through proactive outreach and engagement.


We dive into how personal branding plays a bigger role than ever, what’s going on behind the scenes with LinkedIn’s algorithm, and why business owners can’t afford to sit around waiting for leads to show up.


If you’re tired of posting into the void and ready to start conversations that move the needle—this episode is for you. Real talk, real strategy, and actionable steps to start turning content into clients.


To access our Free Video Mini Course on getting leads with video on LinkedIn: https://www.dialogwith.us/intro


Here are several topics we cover in this episode:


  • Content marketing is evolving, especially on platforms like LinkedIn.


  • The shift from content to outreach is crucial for lead generation.


  • Personal branding is important but should not be the sole focus.


  • Proactive engagement is key; clients won't come to you without outreach.


  • Building trust through content is essential for high-ticket sales.


  • The rules of engagement on LinkedIn are changing due to algorithm updates.


  • A mixed approach of content and outreach yields better results.


  • Understanding your audience is vital for effective marketing strategies.


  • Sales skills are often lacking in business owners; training is necessary.


  • Multiple marketing systems should work together for optimal results.


Enjoy and thanks for watching!


Justin Vajko

About Justin


Justin is a marketing nerd. His gateway drug was in middle school when he and his buddies would make up brand names and draw logos for fun. He graduated with a B.A. in Graphic Design from UW Eau Claire. He then cut his teeth leading the marketing for a $4 million non-profit, moving them into the digital age with new channels and systems. He joined a $60M healthcare manufacturer as marketing team of 1, helping grow them to $90M in three years. Justin became a full-time marketing entrepreneur in 2018. He now enables founders to grow their pipeline and thought leadership through social media videos. Follow him on Linkedin here.

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July 15, 2025
In this episode, we dig into the kind of storytelling that doesn’t just sound good—but actually connects. Justin sits down with Renee Frojo to talk through what makes a story resonate in marketing and personal branding: real emotion, clear transformation, and the courage to be a little vulnerable. You’ll hear why your everyday experiences hold more power than you think, how to spot the stories worth telling, and why forced narratives fall flat. It’s not about perfection—it’s about being real, intentional, and relatable. If you’re looking to tell stories that build trust, not just noise, this episode will help you show up in a way that actually sticks. ------------------------------------------------------------------------------------ Connect with Renee: www.reneelynnfrojo.com To access our Free Video Mini Course on getting leads with video on LinkedIn: ⁠ https://www.dialogwith.us/intro ⁠  Here are several topics we cover in this episode: Storytelling is essential for effective marketing and branding. A story is fundamentally about transformation and change. Personal storytelling can significantly enhance business opportunities. Vulnerability in storytelling fosters deeper connections with audiences. Identifying the core emotion behind a story is crucial for resonance. Writing down observations can help build a repository of stories. Avoid forced narratives; authenticity is key in storytelling. Creating curiosity and tension in stories engages the audience. Storytelling is a life skill that can be developed through practice. Connection through storytelling is vital in today's marketing landscape. Enjoy and thanks for watching!
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