How to Stand Out on LinkedIn with Smart Content & Outreach | Content Lessons with Justin

April 23, 2025


In this episode, we cut through the noise and talk about what’s actually working in content marketing right now—especially on LinkedIn. The days of “post and pray” are over. Mat Lehnhoff unpacks how the game has changed: from just creating content to building real relationships through proactive outreach and engagement.


We dive into how personal branding plays a bigger role than ever, what’s going on behind the scenes with LinkedIn’s algorithm, and why business owners can’t afford to sit around waiting for leads to show up.


If you’re tired of posting into the void and ready to start conversations that move the needle—this episode is for you. Real talk, real strategy, and actionable steps to start turning content into clients.


To access our Free Video Mini Course on getting leads with video on LinkedIn: https://www.dialogwith.us/intro


Here are several topics we cover in this episode:


  • Content marketing is evolving, especially on platforms like LinkedIn.


  • The shift from content to outreach is crucial for lead generation.


  • Personal branding is important but should not be the sole focus.


  • Proactive engagement is key; clients won't come to you without outreach.


  • Building trust through content is essential for high-ticket sales.


  • The rules of engagement on LinkedIn are changing due to algorithm updates.


  • A mixed approach of content and outreach yields better results.


  • Understanding your audience is vital for effective marketing strategies.


  • Sales skills are often lacking in business owners; training is necessary.


  • Multiple marketing systems should work together for optimal results.


Enjoy and thanks for watching!


Justin Vajko

About Justin


Justin is a marketing nerd. His gateway drug was in middle school when he and his buddies would make up brand names and draw logos for fun. He graduated with a B.A. in Graphic Design from UW Eau Claire. He then cut his teeth leading the marketing for a $4 million non-profit, moving them into the digital age with new channels and systems. He joined a $60M healthcare manufacturer as marketing team of 1, helping grow them to $90M in three years. Justin became a full-time marketing entrepreneur in 2018. He now enables founders to grow their pipeline and thought leadership through social media videos. Follow him on Linkedin here.

How to Turn Podcast Interviews Into Revenue | ft. Dustin Riechmann | Content Lessons with Justin

October 27, 2026
 Justin takes a seat with Dustin Riechmann to break down how to use podcast guesting as a strategic way to grow your business. Dustin’s five-part framework: purpose, planning, pitching, performance, and profit, showing why successful podcast guesting is about more than getting booked. It’s all about building the right relationships and creating opportunities that steer you towards real business results. ----- Dustin Riechmann is the founder and CEO of 7-Figure Leap. He specializes in helping mission-driven experts build 7-figure brands by telling their story. Dustin has helped 200+ entrepreneurs add over $20M in revenue through his Profitable Podcast Guesting strategies, and he's presented at Traffic & Conversion Summit, StoryBrand Summit and PodFest along with nearly 100 podcast appearances. Connect with Dustin Riechmann: https://7figureleap.com/playbook https://linkedin.com/in/dustinriechmann ----- Free Video Mini Course on getting leads with video on LinkedIn: https://www.dialogwith.us/intro Justin Vajko runs Dialog Video Marketing, a video agency for busy entrepreneurs who want to be visible online. To learn more: https://www.dialogwith.us

How to Turn LinkedIn Reach Into Leads | ft. Rosanna Campbell | Content Lessons with Justin

October 14, 2026
Justin has a conversation with Rosanna Campbell breaking down how to create LinkedIn content that builds trust and attracts leads without sounding too salesy. They go over how effective content starts with understanding who you're talking to, finding your unique angle, and creating posts around what your audience really cares about. ----- Rosanna Campbell is a ghostwriter, LinkedIn strategist and content marketer with 10+ years' experience creating content that drives pipeline for B2B SaaS companies. Clients (former and current) include: Supermetrics, Lattice, Bigtincan, monday, Dock, Relato, Beam, Animalz... She works with marketing teams, execs and founders to turn internal expertise into thought leadership that lands with smart, skeptical buyers. Connect with Rosanna Campbell: https://rosannacampbell.com https://www.linkedin.com/in/rosannacampbell/ ----- Free Video Mini Course on getting leads with video on LinkedIn: https://www.dialogwith.us/intro Justin Vajko runs Dialog Video Marketing, a video agency for busy entrepreneurs who want to be visible online. To learn more: https://www.dialogwith.us

How To Bring Old School Marketing Back to Life | ft. Vance Morris | Content Lessons with Justin

September 30, 2026
Justin takes a seat with Vance Morris to discuss and examine why old-school marketing tactics are still capable of driving real results. Vance goes over how his background with Disney shaped his approach to customer experience and explains how something as simple as a printed newsletter can strengthen loyalty, encourage repeat business, and generate referrals through word-of-mouth. ----- Vance is a former Birth Control Factory Security Guard and turned that into a wild journey from Disney leader to bankrupt out-of-work executive to carpet cleaner to successful entrepreneur. Today, he’s the guy businesses call when they’re bleeding profit and can’t figure out why. He delivers real-world systems that stop customers from quietly disappearing and stop money from leaking out the back door. He’s the only expert on the planet, who blends direct-response marketing with engineered customer loyalty and retention. Connect with Vance Morris: https://www.vancemorris.com https://wow52ways.com https://www.linkedin.com/in/vancemorris/ https://www.youtube.com/@Deliverservicenow ----- Free Video Mini Course on getting leads with video on LinkedIn: https://www.dialogwith.us/intro Justin Vajko runs Dialog Video Marketing, a video agency for busy entrepreneurs who want to be visible online. To learn more: https://www.dialogwith.us
Show More