How to Stand Out on LinkedIn with Smart Content & Outreach | Content Lessons with Justin
In this episode, we cut through the noise and talk about what’s actually working in content marketing right now—especially on LinkedIn. The days of “post and pray” are over. Mat Lehnhoff unpacks how the game has changed: from just creating content to building real relationships through proactive outreach and engagement.
We dive into how personal branding plays a bigger role than ever, what’s going on behind the scenes with LinkedIn’s algorithm, and why business owners can’t afford to sit around waiting for leads to show up.
If you’re tired of posting into the void and ready to start conversations that move the needle—this episode is for you. Real talk, real strategy, and actionable steps to start turning content into clients.
To access our Free Video Mini Course on getting leads with video on LinkedIn: https://www.dialogwith.us/intro
Here are several topics we cover in this episode:
- Content marketing is evolving, especially on platforms like LinkedIn.
- The shift from content to outreach is crucial for lead generation.
- Personal branding is important but should not be the sole focus.
- Proactive engagement is key; clients won't come to you without outreach.
- Building trust through content is essential for high-ticket sales.
- The rules of engagement on LinkedIn are changing due to algorithm updates.
- A mixed approach of content and outreach yields better results.
- Understanding your audience is vital for effective marketing strategies.
- Sales skills are often lacking in business owners; training is necessary.
- Multiple marketing systems should work together for optimal results.
Enjoy and thanks for watching!
About Justin
Justin is a marketing nerd. His gateway drug was in middle school when he and his buddies would make up brand names and draw logos for fun. He graduated with a B.A. in Graphic Design from UW Eau Claire. He then cut his teeth leading the marketing for a $4 million non-profit, moving them into the digital age with new channels and systems. He joined a $60M healthcare manufacturer as marketing team of 1, helping grow them to $90M in three years. Justin became a full-time marketing entrepreneur in 2018. He now enables founders to grow their pipeline and thought leadership through social media videos. Follow him on Linkedin here.
