How to Stand Out on LinkedIn with Smart Content & Outreach | Content Lessons with Justin

April 23, 2025


In this episode, we cut through the noise and talk about what’s actually working in content marketing right now—especially on LinkedIn. The days of “post and pray” are over. Mat Lehnhoff unpacks how the game has changed: from just creating content to building real relationships through proactive outreach and engagement.


We dive into how personal branding plays a bigger role than ever, what’s going on behind the scenes with LinkedIn’s algorithm, and why business owners can’t afford to sit around waiting for leads to show up.


If you’re tired of posting into the void and ready to start conversations that move the needle—this episode is for you. Real talk, real strategy, and actionable steps to start turning content into clients.


To access our Free Video Mini Course on getting leads with video on LinkedIn: https://www.dialogwith.us/intro


Here are several topics we cover in this episode:


  • Content marketing is evolving, especially on platforms like LinkedIn.


  • The shift from content to outreach is crucial for lead generation.


  • Personal branding is important but should not be the sole focus.


  • Proactive engagement is key; clients won't come to you without outreach.


  • Building trust through content is essential for high-ticket sales.


  • The rules of engagement on LinkedIn are changing due to algorithm updates.


  • A mixed approach of content and outreach yields better results.


  • Understanding your audience is vital for effective marketing strategies.


  • Sales skills are often lacking in business owners; training is necessary.


  • Multiple marketing systems should work together for optimal results.


Enjoy and thanks for watching!


Justin Vajko

About Justin


Justin is a marketing nerd. His gateway drug was in middle school when he and his buddies would make up brand names and draw logos for fun. He graduated with a B.A. in Graphic Design from UW Eau Claire. He then cut his teeth leading the marketing for a $4 million non-profit, moving them into the digital age with new channels and systems. He joined a $60M healthcare manufacturer as marketing team of 1, helping grow them to $90M in three years. Justin became a full-time marketing entrepreneur in 2018. He now enables founders to grow their pipeline and thought leadership through social media videos. Follow him on Linkedin here.

How to Use Podcasting to Amplify Your Brand | ft. Steve Guberman | Content Lessons with Justin

September 2, 2025
In this episode, Justin sits down with Steve Guberman to unpack how podcasting can be so much more than another piece of marketing—it can actually become a powerful tool for business development. They talk about how podcasts help you grow your reach, build brand authority, and most importantly, create meaningful connections with the people you want to serve. You’ll also hear practical strategies and real-world examples for turning a podcast into an asset that works long after the mic is turned off. If you’ve been wondering how to make podcasting worth the effort, this episode will show you how to use it to grow your business in a way that feels authentic and sustainable. ----------------------------------------------------------------------------------- With over 25 years in the creative, marketing, advertising, and public relations industry, including a decade spent running and eventually selling his own successful agency, Steve Guberman now channels his expertise into coaching agency owners. As the founder of Agency Outsight, Steve helps owners unearth their challenges, define their goals, and conquer them all, enabling them to build and run the agency of their dreams. Connect with Steve: https://agencyoutsight.com/ https://agencyoutsight.com/podcast/ https://www.linkedin.com/in/agencycoach/ https://www.instagram.com/agencyoutsight/ https://www.youtube.com/@agencyoutsight To access our Free Video Mini Course on getting leads with video on LinkedIn: https://www.dialogwith.us/intro Here are several topics we cover in this episode: The podcast is a resource for solving specific problems, boosting expert status. Engaging listeners has positioned the host as an authority, attracting coaching inquiries. Specializing in niches has streamlined client acquisition and growth. The podcast builds relationships and generates leads in today's sales environment. Tools like Trello and Asana ensure efficient podcast production. Enjoy and thanks for watching!
scrabble tiles spelling

Will Greenblatt Testimonial

By Justin Vajko • August 27, 2025
“It's so easy. I'm also a technical idiot, so you're able to help me with the link to join, the way to set it up, help with the lighting, exactly how to brighten my ring light that I have, and your eye as a videographer is super, super helpful.”
magnifying glass on top of charts

The LinkedIn Metrics That Matter

By Justin Vajko • August 25, 2025
Here’s what you should care about on LinkedIn. (and here’s what to do if your metrics suck)
Show More