Be 1% of 1%

Justin Vajko • April 25, 2025

These people get sales

More people would rather be dead than give a speech in public. 


That means, if you’re at a funeral, you’d rather be in the coffin 6 feet under than on the stage giving an eulogy. 


But what would happen if people didn’t have that fear? 


Imagine if you sat down for just 30 minutes, and recorded a conversation. 


You would forget about the camera. 


You’d let yourself get into the flow. 


And the 30 minutes would fly by…maybe you’d even be there chatting for hours…


At the end of the conversation, you’d have all this great content. 


All of a sudden, you get clips sent straight to you and then those clips are put into a video post with a few of your written thoughts and posted right on LinkedIn. 


Guess what that does for your personal brand? 


It shows that you're willing to think through things, and you're willing to share that you think through things. 


So very few people do that. 


We all think through things, but very, very few of us share. 


So if you do share, you're one of the 1% of the 1%.


And that’s where you want to be if you’re running a business. 


Because those people stand out. 


And those people get sales. 



Justin Vajko

About Justin


Justin is a marketing nerd. His gateway drug was in middle school when he and his buddies would make up brand names and draw logos for fun. He graduated with a B.A. in Graphic Design from UW Eau Claire. He then cut his teeth leading the marketing for a $4 million non-profit, moving them into the digital age with new channels and systems. He joined a $60M healthcare manufacturer as marketing team of 1, helping grow them to $90M in three years. Justin became a full-time marketing entrepreneur in 2018. He now enables founders to grow their pipeline and thought leadership through social media videos. Follow him on Linkedin here.

August 25, 2026
Justin sits down with Will Rico to unpack what it really takes for brands to show up in AI-driven search. They examine how AI visibility differs from traditional SEO, what LLMs actually trust, and why optimizing your website is no longer enough in the modern internet age. If you'd like to understand how AI is changing search and what your brand can do about it, this discussion is a practical place to start learning. - Will Rico is the Founder & CEO of CommonMind, a 25 year strong agency that helps clients go from hidden gems to market leaders with AEO and SEO strategies. Will is also an Endless Certified Coach, a philosophy that he feels is perfect of building trust in the AI age. Connect with Will Rico: https://www.commonmind.com https://www.linkedin.com/in/willrico/ https://www.youtube.com/@commonmind-llc - Free Video Mini Course on getting leads with video on LinkedIn: https://www.dialogwith.us/intro Justin Vajko runs Dialog Video Marketing, a video agency for busy entrepreneurs who want to be visible online. To learn more: https://www.dialogwith.us
August 12, 2026
Justin takes a seat with RC Victorino to deconstruct why so much B2B content feels the same in this day and age and what it takes to create something people actually want to pay attention to. They dig into how editorial judgment, internal data, and AI can work together without turning your content into another version of what everyone else is already saying. ----- RC Victorino is a brand and content leader at BuildOps who started his career covering small towns for weekly newspapers in New Hampshire — the day before 9/11. That journalism instinct eventually pulled him into B2B tech, where he's spent nearly twenty years trying to get marketers to stop overengineering everything. He believes the best marketing should make someone feel something, not just click something. He writes about the tension between creative instinct and corporate reality at https://rcvictorino.com/ Connect with RC Victorino: http://rcvictorino.com/ https://calendly.com/url? ----- Free Video Mini Course on getting leads with video on LinkedIn: https://www.dialogwith.us/intro Justin Vajko runs Dialog Video Marketing, a video agency for busy entrepreneurs who want to be visible online. To learn more: https://www.dialogwith.us
July 28, 2026
Justin sits down with Justyna Ciecierka to explore what's really keeping people from creating effective video content. It is not a lack of equipment or editing skills. It is performance anxiety. Justyna shares a simple framework for creating videos that connect with buyers, build trust, and stay memorable without sounding scripted or overproduced. ----- Free Video Mini Course on getting leads with video on LinkedIn: https://www.dialogwith.us/intro Justin Vajko runs Dialog Video Marketing, a video agency for busy entrepreneurs who want to be visible online. To learn more: https://www.dialogwith.us
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