Be 1% of 1%

Justin Vajko • April 25, 2025

These people get sales

More people would rather be dead than give a speech in public. 


That means, if you’re at a funeral, you’d rather be in the coffin 6 feet under than on the stage giving an eulogy. 


But what would happen if people didn’t have that fear? 


Imagine if you sat down for just 30 minutes, and recorded a conversation. 


You would forget about the camera. 


You’d let yourself get into the flow. 


And the 30 minutes would fly by…maybe you’d even be there chatting for hours…


At the end of the conversation, you’d have all this great content. 


All of a sudden, you get clips sent straight to you and then those clips are put into a video post with a few of your written thoughts and posted right on LinkedIn. 


Guess what that does for your personal brand? 


It shows that you're willing to think through things, and you're willing to share that you think through things. 


So very few people do that. 


We all think through things, but very, very few of us share. 


So if you do share, you're one of the 1% of the 1%.


And that’s where you want to be if you’re running a business. 


Because those people stand out. 


And those people get sales. 



Justin Vajko

About Justin


Justin is a marketing nerd. His gateway drug was in middle school when he and his buddies would make up brand names and draw logos for fun. He graduated with a B.A. in Graphic Design from UW Eau Claire. He then cut his teeth leading the marketing for a $4 million non-profit, moving them into the digital age with new channels and systems. He joined a $60M healthcare manufacturer as marketing team of 1, helping grow them to $90M in three years. Justin became a full-time marketing entrepreneur in 2018. He now enables founders to grow their pipeline and thought leadership through social media videos. Follow him on Linkedin here.

Story formula for thought leadership videos
By Justin Vajko October 24, 2025
Many founders don't realize there's a formula for good video content. But it's different based on the context of the video.
September 16, 2025
Justin sits down with Sam Swirsky to talk about something every professional needs but few truly master: a clear, impactful LinkedIn profile. We break down why clarity is the secret to standing out and opening doors—and how to make it happen. You’ll get simple, actionable tips for showcasing your skills, experience, and aspirations so the right people immediately get what you’re about. Whether you’re just starting your career or looking to elevate your presence, this episode will help you create a LinkedIn profile that actually works for you. ----------------------------------------------------------------------------------- Sam Swirsky has been a LinkedIn coach and writer since 2020, working with top creators like Justin Welsh, Alex & Leila Hormozi, and Tasleem Ahmad Fateh. He specializes in working with creators to “Gain Clarity, Visibility & Authority” on their social media journeys. In his spare time time enjoys playing pickleball, getting lost in the woods and making funny faces at his 12 nieces and nephews. Connect with Sam here: https://www.linkedin.com/in/sam-swirsky/ https://www.samswirsky.com/ To access our Free Video Mini Course on getting leads with video on LinkedIn: https://www.dialogwith.us/intro Here are several topics we cover in this episode: Clarity in LinkedIn profiles is crucial for professional success. A strong headline is essential for making a good first impression. Profiles should clearly communicate the main focus or offer. Consistency across profile sections enhances credibility. Engaging content can lead to unexpected opportunities. Networking on LinkedIn can reduce feelings of isolation for entrepreneurs. A well-crafted profile can attract referrals from unknown connections. LinkedIn is a platform where personal branding is key. Profiles should include a clear call to action for visitors. Humor and personality in profiles can make them more relatable. Enjoy and thanks for watching!
September 2, 2025
In this episode, Justin sits down with Steve Guberman to unpack how podcasting can be so much more than another piece of marketing—it can actually become a powerful tool for business development. They talk about how podcasts help you grow your reach, build brand authority, and most importantly, create meaningful connections with the people you want to serve. You’ll also hear practical strategies and real-world examples for turning a podcast into an asset that works long after the mic is turned off. If you’ve been wondering how to make podcasting worth the effort, this episode will show you how to use it to grow your business in a way that feels authentic and sustainable. ----------------------------------------------------------------------------------- With over 25 years in the creative, marketing, advertising, and public relations industry, including a decade spent running and eventually selling his own successful agency, Steve Guberman now channels his expertise into coaching agency owners. As the founder of Agency Outsight, Steve helps owners unearth their challenges, define their goals, and conquer them all, enabling them to build and run the agency of their dreams. Connect with Steve: https://agencyoutsight.com/ https://agencyoutsight.com/podcast/ https://www.linkedin.com/in/agencycoach/ https://www.instagram.com/agencyoutsight/ https://www.youtube.com/@agencyoutsight To access our Free Video Mini Course on getting leads with video on LinkedIn: https://www.dialogwith.us/intro Here are several topics we cover in this episode: The podcast is a resource for solving specific problems, boosting expert status. Engaging listeners has positioned the host as an authority, attracting coaching inquiries. Specializing in niches has streamlined client acquisition and growth. The podcast builds relationships and generates leads in today's sales environment. Tools like Trello and Asana ensure efficient podcast production. Enjoy and thanks for watching!
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