Be 1% of 1%
These people get sales
More people would rather be dead than give a speech in public.
That means, if you’re at a funeral, you’d rather be in the coffin 6 feet under than on the stage giving an eulogy.
But what would happen if people didn’t have that fear?
Imagine if you sat down for just 30 minutes, and recorded a conversation.
You would forget about the camera.
You’d let yourself get into the flow.
And the 30 minutes would fly by…maybe you’d even be there chatting for hours…
At the end of the conversation, you’d have all this great content.
All of a sudden, you get clips sent straight to you and then those clips are put into a video post with a few of your written thoughts and posted right on LinkedIn.
Guess what that does for your personal brand?
It shows that you're willing to think through things, and you're willing to share that you think through things.
So very few people do that.
We all think through things, but very, very few of us share.
So if you do share, you're one of the 1% of the 1%.
And that’s where you want to be if you’re running a business.
Because those people stand out.
And those people get sales.

About Justin
Justin is a marketing nerd. His gateway drug was in middle school when he and his buddies would make up brand names and draw logos for fun. He graduated with a B.A. in Graphic Design from UW Eau Claire. He then cut his teeth leading the marketing for a $4 million non-profit, moving them into the digital age with new channels and systems. He joined a $60M healthcare manufacturer as marketing team of 1, helping grow them to $90M in three years. Justin became a full-time marketing entrepreneur in 2018. He now enables founders to grow their pipeline and thought leadership through social media videos. Follow him on Linkedin here.
