Get 10x Improvement on LinkedIn
The secret is video
“Prior to this, we were putting out LinkedIn posts but without video and we were getting one or 200 impressions…But what was really missing was the video content. Once we started putting video content, you saw like a 10x improvement, not only in terms of comments, but likes and shares and engagement.”
I’ve always been ready to die on the hill that video content should be the backbone of every marketing strategy.
(and I actually have died on that proverbial hill in many a friendly argument)
But I’m not doing it out of blind passion for video.
I’m doing it because it works.
People see genuine improvements in metrics (which is great) but also in what really matters: audience connection.
When you put out a steady stream of videos, you’re setting yourself up for long-term success and opening up your ICP.
And you never know when a video in your backlog could blow up.
The sky’s the limit with video.
Start embracing LinkedIn posts with videos and see the results for yourself.
About Justin
Justin is a marketing nerd. His gateway drug was in middle school when he and his buddies would make up brand names and draw logos for fun. He graduated with a B.A. in Graphic Design from UW Eau Claire. He then cut his teeth leading the marketing for a $4 million non-profit, moving them into the digital age with new channels and systems. He joined a $60M healthcare manufacturer as marketing team of 1, helping grow them to $90M in three years. Justin became a full-time marketing entrepreneur in 2018. He now enables founders to grow their pipeline and thought leadership through social media videos. Follow him on Linkedin here.
