How to Actually Make Sales
Here are two ways to win in B2B business online
At EOD, the only thing people want to know is this: How do I actually get online sales for my B2B business?
Time.
Okay, but time doing what?
There are 2 things that really work well to get large ticket sales for B2B businesses online.
1) Networking with champions
Find the people in your niche who are well-connected.
Then, build up those relationships in the DMs.
Have a conversation on Zoom or even in real life if you’re close enough to meet up.
(always meet up if there’s an industry convention or panel happening nearby)
Those relationships are the cornerstone of any solid B2B strategy.
There’s a reason they say, “Your network is your net worth.”
2) Content
Even if you’re the most extroverted person on the planet, having a ton of conversations 1-on-1 is exhausting.
You need a way to share that you exist and have valuable knowledge on a regular basis.
And you need a way to do that to the world.
That’s where sharing content (specifically video content) is crucial.
It helps you stay top of mind with:
→ Your partners
→ Your champions
→ Your ICP
Plus, I don't know about you, but it's really annoying sending follow-up emails time and time again to somebody you had a sales call with.
Instead, share content that you're creating to be less annoying and also help you
really position yourself as the authority in your space.
Building trust with strangers on the internet is harder than in person, but when you have a system in place, you can make exponentially more connections.
About Justin
Justin is a marketing nerd. His gateway drug was in middle school when he and his buddies would make up brand names and draw logos for fun. He graduated with a B.A. in Graphic Design from UW Eau Claire. He then cut his teeth leading the marketing for a $4 million non-profit, moving them into the digital age with new channels and systems. He joined a $60M healthcare manufacturer as marketing team of 1, helping grow them to $90M in three years. Justin became a full-time marketing entrepreneur in 2018. He now enables founders to grow their pipeline and thought leadership through social media videos. Follow him on Linkedin here.
