You're Spending Too Much on Lighting
Most lighting issues can be solved with two changes
Here’s the secret to solve 90% of lighting problems.
(and you don’t have to shell out $40k on bulbs the size of your head)
1) Use a window as your natural light source.
Do NOT use:
→ Overhead lights
→ Halogen lights
→ Other artificial lights
Just use natural light.
It will ALWAYS make you look much better than trying to rig up multiple lights and all that jazz.
I’ve tried that before.
You can do it.
It works for some people.
But it takes way more time…and it’s very difficult to do well.
2) Avoid backlighting
If I’m standing behind a window, that’s backlighting.
All of the sudden, my body’s just going to turn into a shadowy blob.
That’s a super common mistake we see with lighting.
Just do those two things, and you’ll instantly improve your lighting. All without spending thousands of dollars on lighting rigs.
About Justin
Justin is a marketing nerd. His gateway drug was in middle school when he and his buddies would make up brand names and draw logos for fun. He graduated with a B.A. in Graphic Design from UW Eau Claire. He then cut his teeth leading the marketing for a $4 million non-profit, moving them into the digital age with new channels and systems. He joined a $60M healthcare manufacturer as marketing team of 1, helping grow them to $90M in three years. Justin became a full-time marketing entrepreneur in 2018. He now enables founders to grow their pipeline and thought leadership through social media videos. Follow him on Linkedin here.
