The Best Creators Do This
You're driving down the highway. You spy one of those signs that say, "Do billboards work?"
You're driving down the highway. You spy one of those signs that say, "Do billboards work?"
It just did.
A lot of people think doing video content on LinkedIn starts by actually doing the video.
(but there's actually a step before that.)
It really starts by watching other people’s video content.
(which, hey, you’re doing that right now)
From my years of doing video content, I’ve realized the people who make the best content for themselves are the people who consume the most from others.
That’s right: the best creators are the best consumers.
(this makes sense. the best authors are the ones who read the most books…the best directors the ones who watch the most films…)
So congrats, your addiction to scrolling LinkedIn has come in handy. You’ve already started your journey to making video for your business.
Now you don’t get hung up on the second step, which is to actually shoot some videos.
About Justin
Justin is a marketing nerd. His gateway drug was in middle school when he and his buddies would make up brand names and draw logos for fun. He graduated with a B.A. in Graphic Design from UW Eau Claire. He then cut his teeth leading the marketing for a $4 million non-profit, moving them into the digital age with new channels and systems. He joined a $60M healthcare manufacturer as marketing team of 1, helping grow them to $90M in three years. Justin became a full-time marketing entrepreneur in 2018. He now enables founders to grow their pipeline and thought leadership through social media videos. Follow him on Linkedin here.
