Why Polarizing Opinions Are Crucial to Marketing (Pt 3)
When is the right time for your polarizing opinion?
If you want to be a thought leader, you’ve got to be willing to share polarizing opinions from time to time.
But the real question is: when is the right time to share your polarizing opinion?
Can’t you just share your knowledge without stepping on anyone’s toes?
Sure, you can.
We have plenty of clients for whom that works just fine. But eventually, if you’re doing the right kind of work, you’ll develop a unique perspective on your industry.
- You’ll start seeing things differently than most people do.
- And that’s when it’s time to speak up.
Some might call it a “hot take,” but we’ll call it a polarizing opinion. If you’ve done the work and have real experience to back up your perspective, you can share it.
Why do people hesitate to share their polarizing opinions?
A lot of us hesitate because we’re afraid we don’t have enough experience yet. We keep gathering more and more data, waiting for someone to disprove us.
It’s okay if you don’t have polarizing opinions early in your career. But if you’ve been in business for five years or more, you should have a few things to say about how things are done in your industry.
And more importantly, you should offer a better way to do them.
- That’s where you create a competitive edge.
- That’s where you create new value for your existing customers and attract new ones.
About Justin
Justin is a marketing nerd. His gateway drug was in middle school when he and his buddies would make up brand names and draw logos for fun. He graduated with a B.A. in Graphic Design from UW Eau Claire. He then cut his teeth leading the marketing for a $4 million non-profit, moving them into the digital age with new channels and systems. He joined a $60M healthcare manufacturer as marketing team of 1, helping grow them to $90M in three years. Justin became a full-time marketing entrepreneur in 2018. He now enables founders to grow their pipeline and thought leadership through social media videos. Follow him on Linkedin here.
