We're Not in the Era of AI
We’re in the era of founder-led content strategies.
I never talk about Dialog.
(This is probably one of the first videos where I even mention it)
I never HAVE to talk about Dialog.
People know me, not my company.
And that’s the way it’s going to stay for years to come.
A lot of founders went into business thinking, “I have a vision but I just want to execute from behind the scenes. I just want to produce a great product people enjoy.”
That’s not enough anymore.
We forget that our story (why we do what we do) is the biggest asset when it comes to getting sales results.
And the best founder-led content strategy starts with video.
About Justin
Justin is a marketing nerd. His gateway drug was in middle school when he and his buddies would make up brand names and draw logos for fun. He graduated with a B.A. in Graphic Design from UW Eau Claire. He then cut his teeth leading the marketing for a $4 million non-profit, moving them into the digital age with new channels and systems. He joined a $60M healthcare manufacturer as marketing team of 1, helping grow them to $90M in three years. Justin became a full-time marketing entrepreneur in 2018. He now enables founders to grow their pipeline and thought leadership through social media videos. Follow him on Linkedin here.
