How to Use Blogging to Clarify Your Message and Attract Clients | ft. Janine Coombes |Content Lessons with Justin

May 13, 2025


In this episode, we sit down with Janine Coombes to explore how blogging—yes, good old-fashioned writing—can become one of the most powerful tools in your content strategy. Janine shares her shift from video to blogging, the mindset hurdles she overcame, and how writing became not just a marketing tool, but a way to clarify her message and connect deeply with her audience.


We talk about why clarity in your offer matters more than clever tactics, how tuning into your clients' real struggles creates better content, and why your content should reflect you. Whether you're a natural writer or still warming up to the idea, this episode is packed with practical ways to turn words into relationships—and relationships into results.


To access our Free Video Mini Course on getting leads with video on LinkedIn:https://www.dialogwith.us/intro


Here are several topics we cover in this episode:


  • Blogging can be a powerful tool for content marketing.


  • Clarity in offers is crucial for business success.


  • Writing can serve as a therapeutic process for marketers.


  • Engaging with clients directly can yield valuable insights.


  • Content should align with personal strengths and interests.


  • Consistency in content creation leads to better engagement.


  • SEO can play a role in attracting clients through blogs.


  • Repurposing content can maximize its reach and effectiveness.


  • Understanding client challenges helps tailor marketing strategies.


  • Don't be afraid to put yourself out there and connect with others.


Enjoy and thanks for watching!

Justin Vajko

About Justin


Justin is a marketing nerd. His gateway drug was in middle school when he and his buddies would make up brand names and draw logos for fun. He graduated with a B.A. in Graphic Design from UW Eau Claire. He then cut his teeth leading the marketing for a $4 million non-profit, moving them into the digital age with new channels and systems. He joined a $60M healthcare manufacturer as marketing team of 1, helping grow them to $90M in three years. Justin became a full-time marketing entrepreneur in 2018. He now enables founders to grow their pipeline and thought leadership through social media videos. Follow him on Linkedin here.

December 9, 2025
Justin sits down with Vince Pierri to talk about an unexpected journey, from the pulpit to building a thriving business on LinkedIn through infographics. Vince breaks down how visual storytelling helped him stand out, why quality beats quantity every time, and how he grew an audience of 28,000 in just 16 months. They also get into what it really takes to stay consistent with content, how video fits into the bigger picture, and what makes LinkedIn such a powerful platform for professionals. ----------------------------------------------------------------------------------- Vince Pierri is a public speaking coach and content strategist who helps leaders turn complex ideas into clear, memorable messages. He’s built a LinkedIn audience of 27,000+ through viral infographics that have reached millions, and he’s coached SaaS founders, consultants, and executives on how to craft signature talks that land clients and spark movements. (He also serves as lead pastor at The Bridge Church in Kentucky.) Connect with Vince: vince.pierri@thebridgenky.com To access our Free Video Mini Course on getting leads with video on LinkedIn: https://www.dialogwith.us/intro Here are several topics we cover in this episode: Infographics can be a powerful tool for building a business on LinkedIn High-quality content is essential for standing out on social media Video content plays a crucial role in engaging potential client Visual storytelling can enhance the impact of your message Consistency and quality are key to success on LinkedIn Understanding platform dynamics is crucial for effective content marketing Insights on the future of content marketing. ----------------------------------------------------------------------------------- Enjoy and thanks for watching!
November 25, 2025
Justin sits down with Dana Herra to unpack what it really means to “market less and matter more.” If you’re a solopreneur or small business owner trying to do everything everywhere, this conversation shows you a smarter way forward. Justin and Dana break down how focusing on fewer channels and leaning into your natural strengths creates stronger connections, better content, and far less burnout. ----------------------------------------------------------------------------------- My superpower? Uncovering the story. Before I was a marketer, I was a journalist. A pretty good one. In 10 years, I won nearly two dozen awards. The newsroom taught me to listen carefully and ask the questions that get to the heart of a story. Today, I use those skills to interview you, drawing out your best ideas and unique point of view. The resulting content breathes with your authentic voice. And it’s strategically designed to build trust and influence with your target audience. Superpower 2: Voice chameleon. Ever read something and think, “Oh, there’s no way they wrote that." Maybe you could believe the poster had that idea, but the words are all wrong. It doesn’t sound like them. Yeah, those aren’t my clients. I’m brand voice certified. I have an actual, scientific process for breaking down your voice into its distinct elements so I can recreate it in your content. While we’re talking about your ideas, I’m also soaking up your voice. Connect with Dana here: https://danaherra.com/ https://linkedin.com/in/danaherra To access our Free Video Mini Course on getting leads with video on LinkedIn: https://www.dialogwith.us/intro Here are several topics we cover in this episode: Don't do things you hate; it shows in your work. Focus on fewer channels for more effective marketing. Leverage personal strengths to maximize marketing impact. Evaluate marketing channels based on audience and personal energy. Experiment with different formats to find what works best. Give marketing efforts time to gain traction before switching. ROI isn't just financial; consider time and energy investment. Avoid shiny object syndrome; stay focused on core strategies. Use storytelling to grab attention and persuade effectively. Marketing is about using strengths as leverage, like judo. Enjoy and thanks for watching!
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