How to Use Blogging to Clarify Your Message and Attract Clients | Content Lessons with Justin

May 13, 2025


In this episode, we sit down with Janine Coombs to explore how blogging—yes, good old-fashioned writing—can become one of the most powerful tools in your content strategy. Janine shares her shift from video to blogging, the mindset hurdles she overcame, and how writing became not just a marketing tool, but a way to clarify her message and connect deeply with her audience.


We talk about why clarity in your offer matters more than clever tactics, how tuning into your clients' real struggles creates better content, and why your content should reflect you. Whether you're a natural writer or still warming up to the idea, this episode is packed with practical ways to turn words into relationships—and relationships into results.


To access our Free Video Mini Course on getting leads with video on LinkedIn:https://www.dialogwith.us/intro


Here are several topics we cover in this episode:


  • Blogging can be a powerful tool for content marketing.


  • Clarity in offers is crucial for business success.


  • Writing can serve as a therapeutic process for marketers.


  • Engaging with clients directly can yield valuable insights.


  • Content should align with personal strengths and interests.


  • Consistency in content creation leads to better engagement.


  • SEO can play a role in attracting clients through blogs.


  • Repurposing content can maximize its reach and effectiveness.


  • Understanding client challenges helps tailor marketing strategies.


  • Don't be afraid to put yourself out there and connect with others.


Enjoy and thanks for watching!

Justin Vajko

About Justin


Justin is a marketing nerd. His gateway drug was in middle school when he and his buddies would make up brand names and draw logos for fun. He graduated with a B.A. in Graphic Design from UW Eau Claire. He then cut his teeth leading the marketing for a $4 million non-profit, moving them into the digital age with new channels and systems. He joined a $60M healthcare manufacturer as marketing team of 1, helping grow them to $90M in three years. Justin became a full-time marketing entrepreneur in 2018. He now enables founders to grow their pipeline and thought leadership through social media videos. Follow him on Linkedin here.

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Setting the Record Straight on Short Form Video

By Justin Vajko • July 2, 2025
Let’s clear something up about short-form video.

How to Simplify Your Content and Win on LinkedIn | ft. Lee Densmer | Content Lessons with Justin

July 1, 2025
 Justin sits down with Lee Densmer to unpack one of the biggest roadblocks in content marketing: overcomplication. From trying to speak to everyone to getting lost in tactics, many businesses make their content harder—and less effective—than it needs to be. Lee shares lessons from her work in the language services industry, including how cultural awareness and localized strategies can make or break your marketing efforts. They also dive into practical ways to simplify your content, get better results on LinkedIn, and tailor your message to the people who actually matter—your ideal clients. If your content feels scattered or stuck, this is the clarity you’ve been looking for. ------------------------------------------------------------------------------------ Lee Densmer is a content marketing consultant and owns Globia , an agency that offers content strategy, editorial planning, and content development. Her basic ethos is 'simplify to be strategic' after consistently seeing overly complicated programs that return little to no ROI. She has worked in the translation and interpretation industry for 23 years. A large focus of this industry is cultural understanding and awareness and multilingual communication. Because of this expertise, Lee is able to consult with her customers on how to communicate to their audiences across cultures and languages. Check out Globia: www.globiacontent.com To access our Free Video Mini Course on getting leads with video on LinkedIn: ⁠ https://www.dialogwith.us/intro⁠ Here are several topics we cover in this episode: Simplification is key to effective content marketing. Overcomplicating content strategies can hinder success. Focus on a few key buyer personas for better targeting. Content marketing should prioritize quality over quantity. LinkedIn is a powerful tool for building business relationships. Engagement on LinkedIn requires a strategic approach. Inbound marketing is not a guaranteed strategy for success. Global businesses must consider localization in their content. Cultural understanding is crucial for effective marketing. Using tools can enhance social selling efforts. Enjoy and thanks for watching!
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You need to know your villains

By Justin Vajko • June 30, 2025
Who’s the villain in your client’s story?
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