How to Use Blogging to Clarify Your Message and Attract Clients | ft. Janine Coombes |Content Lessons with Justin
In this episode, we sit down with Janine Coombes to explore how blogging—yes, good old-fashioned writing—can become one of the most powerful tools in your content strategy. Janine shares her shift from video to blogging, the mindset hurdles she overcame, and how writing became not just a marketing tool, but a way to clarify her message and connect deeply with her audience.
We talk about why clarity in your offer matters more than clever tactics, how tuning into your clients' real struggles creates better content, and why your content should reflect you. Whether you're a natural writer or still warming up to the idea, this episode is packed with practical ways to turn words into relationships—and relationships into results.
To access our Free Video Mini Course on getting leads with video on LinkedIn:https://www.dialogwith.us/intro
Here are several topics we cover in this episode:
- Blogging can be a powerful tool for content marketing.
- Clarity in offers is crucial for business success.
- Writing can serve as a therapeutic process for marketers.
- Engaging with clients directly can yield valuable insights.
- Content should align with personal strengths and interests.
- Consistency in content creation leads to better engagement.
- SEO can play a role in attracting clients through blogs.
- Repurposing content can maximize its reach and effectiveness.
- Understanding client challenges helps tailor marketing strategies.
- Don't be afraid to put yourself out there and connect with others.
Enjoy and thanks for watching!
About Justin
Justin is a marketing nerd. His gateway drug was in middle school when he and his buddies would make up brand names and draw logos for fun. He graduated with a B.A. in Graphic Design from UW Eau Claire. He then cut his teeth leading the marketing for a $4 million non-profit, moving them into the digital age with new channels and systems. He joined a $60M healthcare manufacturer as marketing team of 1, helping grow them to $90M in three years. Justin became a full-time marketing entrepreneur in 2018. He now enables founders to grow their pipeline and thought leadership through social media videos. Follow him on Linkedin here.
