How to Turn Conversations Into Clients Through Smart Content Strategy | Content Lessons with Justin
In this episode, Greg Wasserman joins us for a deep-dive into what really makes content marketing work—especially when it comes to podcasting. Spoiler: it’s not about chasing downloads or going viral.
We talk about why consistency, repurposing, and strategic planning matter—but even more importantly, why relationships are at the heart of it all. Greg shares how to turn your podcast into a tool for connection and how to use your content to build trust that actually leads to business growth.
If you're creating content but not seeing traction, this conversation will help you realign your strategy around what truly moves the needle: people.
To access our Free Video Mini Course on getting leads with video on LinkedIn: https://www.dialogwith.us/intro
Here are several topics we cover in this episode:
- Content marketing is about understanding the behind-the-scenes success of others.
- Your content should be distributed across multiple platforms.
- Building relationships is more important than chasing downloads.
- Podcasts can serve as a tool for deepening relationships.
- Consistency in content creation leads to success.
- Every piece of content can be repurposed for different platforms.
- Having a clear purpose for your podcast is essential.
- A content strategy helps streamline your efforts.
- Engaging in conversations can lead to valuable content ideas.
- Relationships are the foundation of business success.
Enjoy and thanks for watching!
About Justin
Justin is a marketing nerd. His gateway drug was in middle school when he and his buddies would make up brand names and draw logos for fun. He graduated with a B.A. in Graphic Design from UW Eau Claire. He then cut his teeth leading the marketing for a $4 million non-profit, moving them into the digital age with new channels and systems. He joined a $60M healthcare manufacturer as marketing team of 1, helping grow them to $90M in three years. Justin became a full-time marketing entrepreneur in 2018. He now enables founders to grow their pipeline and thought leadership through social media videos. Follow him on Linkedin here.
