How to Turn Conversations Into Clients Through Smart Content Strategy | Content Lessons with Justin

May 15, 2025


In this episode, Greg Wasserman joins us for a deep-dive into what really makes content marketing work—especially when it comes to podcasting. Spoiler: it’s not about chasing downloads or going viral.


We talk about why consistency, repurposing, and strategic planning matter—but even more importantly, why relationships are at the heart of it all. Greg shares how to turn your podcast into a tool for connection and how to use your content to build trust that actually leads to business growth.


If you're creating content but not seeing traction, this conversation will help you realign your strategy around what truly moves the needle: people.


To access our Free Video Mini Course on getting leads with video on LinkedIn: https://www.dialogwith.us/intro


Here are several topics we cover in this episode:


  • Content marketing is about understanding the behind-the-scenes success of others.


  • Your content should be distributed across multiple platforms.


  • Building relationships is more important than chasing downloads.


  • Podcasts can serve as a tool for deepening relationships.


  • Consistency in content creation leads to success.


  • Every piece of content can be repurposed for different platforms.


  • Having a clear purpose for your podcast is essential.


  • A content strategy helps streamline your efforts.


  • Engaging in conversations can lead to valuable content ideas.


  • Relationships are the foundation of business success.


Enjoy and thanks for watching!

Justin Vajko

About Justin


Justin is a marketing nerd. His gateway drug was in middle school when he and his buddies would make up brand names and draw logos for fun. He graduated with a B.A. in Graphic Design from UW Eau Claire. He then cut his teeth leading the marketing for a $4 million non-profit, moving them into the digital age with new channels and systems. He joined a $60M healthcare manufacturer as marketing team of 1, helping grow them to $90M in three years. Justin became a full-time marketing entrepreneur in 2018. He now enables founders to grow their pipeline and thought leadership through social media videos. Follow him on Linkedin here.

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Setting the Record Straight on Short Form Video

By Justin Vajko • July 2, 2025
Let’s clear something up about short-form video.

How to Simplify Your Content and Win on LinkedIn | ft. Lee Densmer | Content Lessons with Justin

July 1, 2025
 Justin sits down with Lee Densmer to unpack one of the biggest roadblocks in content marketing: overcomplication. From trying to speak to everyone to getting lost in tactics, many businesses make their content harder—and less effective—than it needs to be. Lee shares lessons from her work in the language services industry, including how cultural awareness and localized strategies can make or break your marketing efforts. They also dive into practical ways to simplify your content, get better results on LinkedIn, and tailor your message to the people who actually matter—your ideal clients. If your content feels scattered or stuck, this is the clarity you’ve been looking for. ------------------------------------------------------------------------------------ Lee Densmer is a content marketing consultant and owns Globia , an agency that offers content strategy, editorial planning, and content development. Her basic ethos is 'simplify to be strategic' after consistently seeing overly complicated programs that return little to no ROI. She has worked in the translation and interpretation industry for 23 years. A large focus of this industry is cultural understanding and awareness and multilingual communication. Because of this expertise, Lee is able to consult with her customers on how to communicate to their audiences across cultures and languages. Check out Globia: www.globiacontent.com To access our Free Video Mini Course on getting leads with video on LinkedIn: ⁠ https://www.dialogwith.us/intro⁠ Here are several topics we cover in this episode: Simplification is key to effective content marketing. Overcomplicating content strategies can hinder success. Focus on a few key buyer personas for better targeting. Content marketing should prioritize quality over quantity. LinkedIn is a powerful tool for building business relationships. Engagement on LinkedIn requires a strategic approach. Inbound marketing is not a guaranteed strategy for success. Global businesses must consider localization in their content. Cultural understanding is crucial for effective marketing. Using tools can enhance social selling efforts. Enjoy and thanks for watching!
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You need to know your villains

By Justin Vajko • June 30, 2025
Who’s the villain in your client’s story?
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