How Not to Burn Out Pivoting
Pivoting is the fastest way to burn out (if you’re doing it without support).
I pivoted a LOT before I found the niche I’m in now.
And I learned a ton each time I did, but it was deeply exhausting.
If you’re a founder and things aren’t working out after a pivot, here are some signs:
→ You’re spread too thin.
→ You don’t have clarity.
→ You’re not getting market traction because your product probably isn’t a fit.
And you probably DO need to pivot again.
But before you do, stop and get some advice.
You need somebody to advise you on your pivot.
They can help you identify if it’s the right pivot to make. And they can encourage you to take a leap again and hold you accountable to your new vision.
About Justin
Justin is a marketing nerd. His gateway drug was in middle school when he and his buddies would make up brand names and draw logos for fun. He graduated with a B.A. in Graphic Design from UW Eau Claire. He then cut his teeth leading the marketing for a $4 million non-profit, moving them into the digital age with new channels and systems. He joined a $60M healthcare manufacturer as marketing team of 1, helping grow them to $90M in three years. Justin became a full-time marketing entrepreneur in 2018. He now enables founders to grow their pipeline and thought leadership through social media videos. Follow him on Linkedin here.
