Here's How I Coach My Clients
3 Ways I Help My Clients Make Great Videos
Everyone can use a coach every now and then, especially when it comes to creating great videos. Here’s how I help my clients level up their content.
The best way to create a powerful video? Have a conversation. It’s a technique I talk about all the time. (You can check out my other content for more on that.) But the real secret to ensuring a smooth, productive conversation is having a partner who can help keep you on track and focused.
1) Prompt Based on the Big Idea
I started by helping Timothy get clear on the big idea he wanted to share. This step is crucial because it ensures he’s focusing on what truly matters, which is what’s going to bring value to his audience. You can’t skip this part if you want your message to hit home.
→ Start with a prompt based on the main idea you’re trying to convey. Then, just start talking.
2) Point Out Where People Lose the Plot
As business owners or creators, it’s easy to get caught up in our own excitement and forget that our audience doesn’t have the same depth of knowledge we do. One of the fastest ways to lose your viewer’s attention is forgetting to include key context.
→ Here, Timothy needed to connect marketing to the concepts he was trying to explain more explicitly.
3) Guide the Conversation In-Depth
No one wants to make a generic video. You know, one you watch and think, “That’s cool, but I already know that.” I guide my clients to explore specific details, connect higher-level ideas, and talk about what they can bring to the table that no one else can.
→ In this session, I pointed out to Timothy that he really needed to highlight the tension between quality and quantity in his content. That was an insight only he could provide.
Creating great videos is all about having a conversation that resonates. And with the right coaching, you’ll always have someone there to guide you and make your content more impactful.
Want a session like this? Get in touch, I’d love to help.
About Justin
Justin is a marketing nerd. His gateway drug was in middle school when he and his buddies would make up brand names and draw logos for fun. He graduated with a B.A. in Graphic Design from UW Eau Claire. He then cut his teeth leading the marketing for a $4 million non-profit, moving them into the digital age with new channels and systems. He joined a $60M healthcare manufacturer as marketing team of 1, helping grow them to $90M in three years. Justin became a full-time marketing entrepreneur in 2018. He now enables founders to grow their pipeline and thought leadership through social media videos. Follow him on Linkedin here.
