Behind the Scenes...

Justin Vajko • April 30, 2025

Look behind the curtain

Everyone has felt unsure before. Sometimes that feeling is paralyzing. 


It’s a feeling that sucks as an employee but can make or break a founder. 


Founders have to cut through uncertainty, chart a path forward, and solve immense challenges.


(All without succumbing to the brain’s panicked shouts of, “JUST STAY IN PLACE.”) 


So, I asked Chantelle Fitzgerald this simple question, “What type of volatility are you seeing leaders being challenged with these days?”


She said two things: 


→ A new administration 

→  The connection between VUCA and uncertainty


If you want to find out more about these challenges and how they affect leaders right now, check out her page. 


We filmed some great content together in just one short trial session. 


There’s a lot of value and insider business expertise packed in a few videos. 


If you want that same kind of instant value, all you have to do is contact me. Let’s set something up. I’m excited to show you why this works so well. 



Justin Vajko

About Justin


Justin is a marketing nerd. His gateway drug was in middle school when he and his buddies would make up brand names and draw logos for fun. He graduated with a B.A. in Graphic Design from UW Eau Claire. He then cut his teeth leading the marketing for a $4 million non-profit, moving them into the digital age with new channels and systems. He joined a $60M healthcare manufacturer as marketing team of 1, helping grow them to $90M in three years. Justin became a full-time marketing entrepreneur in 2018. He now enables founders to grow their pipeline and thought leadership through social media videos. Follow him on Linkedin here.

April 30, 2025
In this episode, we’re getting into the real mechanics of content marketing—beyond the vanity metrics. Our guest, Marianne Hickman, pulls back the curtain on what makes content convert, including a deep dive into “tripwires” that stop the scroll and spark real conversations. We talk about why generosity isn’t just a feel-good strategy—it’s a growth engine. From using your CRM in a way that actually builds relationships, to creating content that serves instead of sells, this episode is packed with practical ways to show up with purpose and build a reputation that lasts. If you’re ready to stop marketing like everyone else and start showing up in a way that creates trust, traction, and real results—this one’s for you. To access our Free Video Mini Course on getting leads with video on LinkedIn: https://www.dialogwith.us/intro Here are several topics we cover in this episode: - Content marketing requires understanding what works for your audience. - Tripwires can be rebranded as initial offers to attract clients. - Generosity in lead generation fosters organic relationships. - Using automation can streamline follow-ups and enhance engagement. - Building a reputation based on generosity leads to sustainable success. - It's essential to prioritize genuine connections over transactional relationships. - Content creation should reflect your expertise and value to the audience. - A CRM system is crucial for tracking and nurturing leads effectively. - The law of reciprocity works best when approached selflessly. - Your motives significantly influence your success in business. Enjoy and thanks for watching!
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