All Your Issues With Video Content Addressed in One Post
Don't know what to say? Don't know how to say it?
Let me address your main problems with creating video content in ONE post.
I often hear people say:
- “I don’t know what to say.”
- “I know what to say; I just don’t know how to say it in a way that resonates.”
If you’re stuck on what to say, here are two things that can help:
1) Download our free guide on 40 questions to get your ideas flowing.
→ They’re pretty universal across industries, so no matter what you do, you’ll find inspiration.
2) Head over to ChatGPT.
→ Type in: “I’m [your name], I do [what you do], and I have [how many years of experience]. I want to talk about topics like this and that. Can you give me 10 questions to answer?”
→ Boom! You’ve got 10 topics ready to go.
Now, if you’re struggling with how to say it, that’s where coaching can make all the difference.
Send me an e-mail. Reach out to me on social media. However you contact me, I’m ready to help. My business is built around helping clients express their ideas in a way that resonates.
But if coaching isn’t an option right now, here’s a simple strategy to get you started:
Pair up with a content buddy and follow this 3-part framework I love.
Think of your video as a mini TED Talk. TED Talks have seven parts, but the three most important are:
- A strong introduction – Grab attention right from the start.
- A meaty middle – Give the viewer real value and insight.
- A clear summary – Wrap it all up and reinforce your main message.
Use that framework to structure your video content, and you’ll have a much easier time delivering your message in a way that sticks.
About Justin
Justin is a marketing nerd. His gateway drug was in middle school when he and his buddies would make up brand names and draw logos for fun. He graduated with a B.A. in Graphic Design from UW Eau Claire. He then cut his teeth leading the marketing for a $4 million non-profit, moving them into the digital age with new channels and systems. He joined a $60M healthcare manufacturer as marketing team of 1, helping grow them to $90M in three years. Justin became a full-time marketing entrepreneur in 2018. He now enables founders to grow their pipeline and thought leadership through social media videos. Follow him on Linkedin here.
