A Small Trick to Keep Your Viewer Numbers Up
Background matters.
Here’s a small but powerful way to keep your viewership numbers UP.
It’s something I’ve learned after creating hundreds of thought leadership videos.
Your background matters.
If people keep seeing the same background over and over, their brains start to tune it out.
When your video pops up in their feed, they’ll think, “Oh, I’ve seen this before,” and scroll right past without a second thought.
Why? Because the human brain craves variety.
So, mix it up!
Today, I’m sitting by the river downtown. But for you, it could be as simple as switching up where you film:
- Your office
- At home
- Outside in the shade
If you want to keep those views consistently high, changing your background is an easy, effective way to keep things fresh and engaging.
I’ve learned a ton of little tricks like this over time. My website is full of resources that will help make your content better.
About Justin
Justin is a marketing nerd. His gateway drug was in middle school when he and his buddies would make up brand names and draw logos for fun. He graduated with a B.A. in Graphic Design from UW Eau Claire. He then cut his teeth leading the marketing for a $4 million non-profit, moving them into the digital age with new channels and systems. He joined a $60M healthcare manufacturer as marketing team of 1, helping grow them to $90M in three years. Justin became a full-time marketing entrepreneur in 2018. He now enables founders to grow their pipeline and thought leadership through social media videos. Follow him on Linkedin here.
