How to Use Cold Emailing for Better Engagement and Sales ft. Conrad Zolman | Content Lessons with Justin

February 12, 2025

In this episode, Justin and Conrad Zolman delve into the intricacies of content marketing, particularly focusing on cold emailing as a powerful tool for engagement. They discuss the evolution of email strategies, the importance of crafting engaging content, and the innovative 'hands-up shoulder shrug' approach to connect with audiences. The conversation emphasizes the significance of humility in marketing, the acceptance of failure as a learning process, and the need for marketers to adapt their strategies based on audience responses.

To access our Free Video Mini Course on getting leads with video on LinkedIn: https://www.dialogwith.us/intro

Here are several topics we cover in this episode:

Content marketing requires understanding what works behind the scenes.

Cold emailing can be an effective way to engage potential clients.

Crafting engaging content is crucial for capturing attention.

The 'hands-up shoulder shrug' approach fosters humble curiosity.

Failure in marketing is a learning opportunity, not a reflection of ability.

Shorter emails often yield better engagement, but context matters.

Humor in content must be carefully considered to avoid misinterpretation.

Engagement strategies should evolve with audience preferences.

Collaboration with non-marketers can lead to innovative ideas.

Being humble and curious can enhance marketing effectiveness.

Enjoy and thanks for watching!

< Older Post

Newer Post >

About Justin

Justin is a marketing nerd. His gateway drug was in middle school when he and his buddies would make up brand names and draw logos for fun. He graduated with a B.A. in Graphic Design from UW Eau Claire. He then cut his teeth leading the marketing for a $4 million non-profit, moving them into the digital age with new channels and systems. He joined a $60M healthcare manufacturer as marketing team of 1, helping grow them to $90M in three years. Justin became a full-time marketing entrepreneur in 2018. He now enables founders to grow their pipeline and thought leadership through social media videos. Follow him on Linkedin here.

How to Grow a Brand That Builds Trust, Not Just Traffic | Content Lessons with Justin

April 30, 2025

In this episode, we’re getting into the real mechanics of content marketing—beyond the vanity metrics. Our guest, Marianne Hickman, pulls back the curtain on what makes content convert, including a deep dive into “tripwires” that stop the scroll and spark real conversations. We talk about why generosity isn’t just a feel-good strategy—it’s a growth engine. From using your CRM in a way that actually builds relationships, to creating content that serves instead of sells, this episode is packed with practical ways to show up with purpose and build a reputation that lasts. If you’re ready to stop marketing like everyone else and start showing up in a way that creates trust, traction, and real results—this one’s for you. To access our Free Video Mini Course on getting leads with video on LinkedIn: https://www.dialogwith.us/intro Here are several topics we cover in this episode: - Content marketing requires understanding what works for your audience. - Tripwires can be rebranded as initial offers to attract clients. - Generosity in lead generation fosters organic relationships. - Using automation can streamline follow-ups and enhance engagement. - Building a reputation based on generosity leads to sustainable success. - It's essential to prioritize genuine connections over transactional relationships. - Content creation should reflect your expertise and value to the audience. - A CRM system is crucial for tracking and nurturing leads effectively. - The law of reciprocity works best when approached selflessly. - Your motives significantly influence your success in business. Enjoy and thanks for watching!