How to Use Cold Emailing for Better Engagement and Sales ft. Conrad Zolman | Content Lessons with Justin

February 12, 2025

In this episode, Justin and Conrad Zolman delve into the intricacies of content marketing, particularly focusing on cold emailing as a powerful tool for engagement. They discuss the evolution of email strategies, the importance of crafting engaging content, and the innovative 'hands-up shoulder shrug' approach to connect with audiences. The conversation emphasizes the significance of humility in marketing, the acceptance of failure as a learning process, and the need for marketers to adapt their strategies based on audience responses.


To access our Free Video Mini Course on getting leads with video on LinkedIn: https://www.dialogwith.us/intro


Here are several topics we cover in this episode:


  • Content marketing requires understanding what works behind the scenes.


  • Cold emailing can be an effective way to engage potential clients.


  • Crafting engaging content is crucial for capturing attention.


  • The 'hands-up shoulder shrug' approach fosters humble curiosity.


  • Failure in marketing is a learning opportunity, not a reflection of ability.


  • Shorter emails often yield better engagement, but context matters.


  • Humor in content must be carefully considered to avoid misinterpretation.


  • Engagement strategies should evolve with audience preferences.


  • Collaboration with non-marketers can lead to innovative ideas.


  • Being humble and curious can enhance marketing effectiveness.



Enjoy and thanks for watching!

Justin Vajko

About Justin


Justin is a marketing nerd. His gateway drug was in middle school when he and his buddies would make up brand names and draw logos for fun. He graduated with a B.A. in Graphic Design from UW Eau Claire. He then cut his teeth leading the marketing for a $4 million non-profit, moving them into the digital age with new channels and systems. He joined a $60M healthcare manufacturer as marketing team of 1, helping grow them to $90M in three years. Justin became a full-time marketing entrepreneur in 2018. He now enables founders to grow their pipeline and thought leadership through social media videos. Follow him on Linkedin here.

Question mark drawn in chalk

My New Favorite Marketing Question

By Justin Vajko • July 30, 2025
What content marketing initiative has worked the best over the past year?
Hand reaching out in front of a ring light against black background

No Equipment Needed

By Justin Vajko • July 28, 2025
Here’s a classic mistake entrepreneurs make when it comes to video content.

How to Build Your Personal Brand with Storytelling | ft. Renee Frojo | Content Lessons with Justin

July 15, 2025
In this episode, we dig into the kind of storytelling that doesn’t just sound good—but actually connects. Justin sits down with Renee Frojo to talk through what makes a story resonate in marketing and personal branding: real emotion, clear transformation, and the courage to be a little vulnerable. You’ll hear why your everyday experiences hold more power than you think, how to spot the stories worth telling, and why forced narratives fall flat. It’s not about perfection—it’s about being real, intentional, and relatable. If you’re looking to tell stories that build trust, not just noise, this episode will help you show up in a way that actually sticks. ------------------------------------------------------------------------------------ Connect with Renee: www.reneelynnfrojo.com To access our Free Video Mini Course on getting leads with video on LinkedIn: ⁠ https://www.dialogwith.us/intro ⁠  Here are several topics we cover in this episode: Storytelling is essential for effective marketing and branding. A story is fundamentally about transformation and change. Personal storytelling can significantly enhance business opportunities. Vulnerability in storytelling fosters deeper connections with audiences. Identifying the core emotion behind a story is crucial for resonance. Writing down observations can help build a repository of stories. Avoid forced narratives; authenticity is key in storytelling. Creating curiosity and tension in stories engages the audience. Storytelling is a life skill that can be developed through practice. Connection through storytelling is vital in today's marketing landscape. Enjoy and thanks for watching!
Show More