Visual Mastery & The Art of Ghostwriting for Linkedin ft. Ben Wise | Content Lessons with Justin

October 15, 2024

In this episode of 'Content Lessons with Justin', Justin Vajko interviews Ben Wise, founder of Storyd, a ghostwriting studio that specializes in creating compelling LinkedIn content for seven-figure founders in the B2B space. They discuss various strategies for attracting clients, the importance of storytelling in content marketing, and how to differentiate services in a crowded market. Ben shares insights on the significance of visual content, the challenges of client relationships, and the nuances of measuring success in content marketing. The conversation emphasizes the balance between vulnerability and professionalism in social media marketing, providing actionable tips for content marketers.


To access our Free Video Mini Course on getting leads with video on LinkedIn: https://www.dialogwith.us/intro


Here are several topics we cover in this episode:


  • Content marketing requires understanding the behind-the-scenes processes.


  • Ghostwriting can significantly enhance a founder's personal brand on LinkedIn.


  • Proactive inbound strategies are essential for attracting clients.


  • Clients should be problem-aware and ready to scale their efforts.


  • Experience and strategic planning are key differentiators in ghostwriting services.


  • The Trojan Horse method effectively integrates storytelling with marketing.


  • Visual content is crucial for engagement and brand representation.


  • Client results drive cooperation and engagement in content creation.


  • Success in content marketing can be both tangible and intangible.


  • Finding a balance between vulnerability and professionalism is vital in social media. 

Enjoy and thanks for watching!

Justin Vajko

About Justin


Justin is a marketing nerd. His gateway drug was in middle school when he and his buddies would make up brand names and draw logos for fun. He graduated with a B.A. in Graphic Design from UW Eau Claire. He then cut his teeth leading the marketing for a $4 million non-profit, moving them into the digital age with new channels and systems. He joined a $60M healthcare manufacturer as marketing team of 1, helping grow them to $90M in three years. Justin became a full-time marketing entrepreneur in 2018. He now enables founders to grow their pipeline and thought leadership through social media videos. Follow him on Linkedin here.

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In this episode, we dig into the kind of storytelling that doesn’t just sound good—but actually connects. Justin sits down with Renee Frojo to talk through what makes a story resonate in marketing and personal branding: real emotion, clear transformation, and the courage to be a little vulnerable. You’ll hear why your everyday experiences hold more power than you think, how to spot the stories worth telling, and why forced narratives fall flat. It’s not about perfection—it’s about being real, intentional, and relatable. If you’re looking to tell stories that build trust, not just noise, this episode will help you show up in a way that actually sticks. ------------------------------------------------------------------------------------ Connect with Renee: www.reneelynnfrojo.com To access our Free Video Mini Course on getting leads with video on LinkedIn: ⁠ https://www.dialogwith.us/intro ⁠  Here are several topics we cover in this episode: Storytelling is essential for effective marketing and branding. A story is fundamentally about transformation and change. Personal storytelling can significantly enhance business opportunities. Vulnerability in storytelling fosters deeper connections with audiences. Identifying the core emotion behind a story is crucial for resonance. Writing down observations can help build a repository of stories. Avoid forced narratives; authenticity is key in storytelling. Creating curiosity and tension in stories engages the audience. Storytelling is a life skill that can be developed through practice. Connection through storytelling is vital in today's marketing landscape. Enjoy and thanks for watching!
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