Visual Mastery & The Art of Ghostwriting for Linkedin ft. Ben Wise | Content Lessons with Justin
In this episode of 'Content Lessons with Justin', Justin Vajko interviews Ben Wise, founder of Storyd, a ghostwriting studio that specializes in creating compelling LinkedIn content for seven-figure founders in the B2B space. They discuss various strategies for attracting clients, the importance of storytelling in content marketing, and how to differentiate services in a crowded market. Ben shares insights on the significance of visual content, the challenges of client relationships, and the nuances of measuring success in content marketing. The conversation emphasizes the balance between vulnerability and professionalism in social media marketing, providing actionable tips for content marketers.
To access our Free Video Mini Course on getting leads with video on LinkedIn: https://www.dialogwith.us/intro
Here are several topics we cover in this episode:
- Content marketing requires understanding the behind-the-scenes processes.
- Ghostwriting can significantly enhance a founder's personal brand on LinkedIn.
- Proactive inbound strategies are essential for attracting clients.
- Clients should be problem-aware and ready to scale their efforts.
- Experience and strategic planning are key differentiators in ghostwriting services.
- The Trojan Horse method effectively integrates storytelling with marketing.
- Visual content is crucial for engagement and brand representation.
- Client results drive cooperation and engagement in content creation.
- Success in content marketing can be both tangible and intangible.
- Finding a balance between vulnerability and professionalism is vital in social media.
Enjoy and thanks for watching!
About Justin
Justin is a marketing nerd. His gateway drug was in middle school when he and his buddies would make up brand names and draw logos for fun. He graduated with a B.A. in Graphic Design from UW Eau Claire. He then cut his teeth leading the marketing for a $4 million non-profit, moving them into the digital age with new channels and systems. He joined a $60M healthcare manufacturer as marketing team of 1, helping grow them to $90M in three years. Justin became a full-time marketing entrepreneur in 2018. He now enables founders to grow their pipeline and thought leadership through social media videos. Follow him on Linkedin here.
