Crafting Content That Builds Community ft. Jonathan Cor | Content Lessons with Justin
In this conversation, Justin Vajko interviews Jonathan Cor, a social media copywriter specializing in the construction industry. They discuss the intricacies of content marketing, the importance of social media in building a brand, and the challenges of engaging with an audience. Jonathan shares his journey from being an in-house marketer to running his own agency, emphasizing the significance of patience, community engagement, and a strategic approach to content creation. The discussion also highlights the value of learning from other content creators and the evolving landscape of social media marketing.
To access our Free Video Mini Course on getting leads with video on LinkedIn: https://www.dialogwith.us/intro
Here are several topics we cover in this episode:
- Content marketing requires understanding what works behind the scenes.
- Social media copywriting is crucial for brand building.
- Building a team can alleviate the overwhelm of solo entrepreneurship.
- Engagement on social media is key to success.
- Patience is essential in seeing results from social media efforts.
- Creating valuable content can lead to business opportunities without direct selling.
- Understanding the sales process is vital for converting leads.
- Setting specific goals helps in measuring social media success.
- Community engagement enhances visibility and relationships.
- Learning from other content creators can inspire new strategies.
Enjoy and thanks for watching!
About Justin
Justin is a marketing nerd. His gateway drug was in middle school when he and his buddies would make up brand names and draw logos for fun. He graduated with a B.A. in Graphic Design from UW Eau Claire. He then cut his teeth leading the marketing for a $4 million non-profit, moving them into the digital age with new channels and systems. He joined a $60M healthcare manufacturer as marketing team of 1, helping grow them to $90M in three years. Justin became a full-time marketing entrepreneur in 2018. He now enables founders to grow their pipeline and thought leadership through social media videos. Follow him on Linkedin here.
