Two Challenges Founders Face with Content Creation (And How We Solve Them)
It's not as hard as it feels, you just need the right system
Founders often feel like there’s a million things keeping them from consistent content creation.
Content creation can often feel like one more thing on your already overflowing plate. Between running your business, supporting your team, learning new things, and applying them on the go, where does content creation fit in? And even if you manage to carve out time, how do you turn your thoughts into concise, digestible content?
In reality, there are just two problems stopping most founders.
1. The Time Struggle
The most frequent objection I hear from founders is, “I don’t have time for content.”
It’s easy to understand why.
As a founder, you're typically running the business, making quick decisions, supporting your team, and constantly learning. When you’re in the weeds, finding time to create content can feel nearly impossible.
But here’s the thing: content does take time, but it doesn’t have to take as much time as you might think.
The Solution: Block Off One Hour a Month
We’ve found that the best way to solve the time problem is simple: schedule it. In our business, we block off just one hour a month for content creation.
That’s it.
One hour.
It’s amazing how powerful this solution is. By making content creation a priority and setting a dedicated time on the calendar, founders can consistently show up and create content without feeling like they’re sacrificing other important tasks.
It’s all about setting aside that small window and treating it as a non-negotiable part of the month.
2. How to Create Succinct Content
The second challenge is just as common. Founders know they need to create content, but they struggle with how to do it succinctly. Founders often have a lot of great insights to share but may struggle to narrow it down without rambling.
The Solution: Professional Coaching and Editing
To address this, we have a two-part solution:
Step 1: Expert Interviews and Coaching
We bring in professional producers to interview our clients and draw out their expertise.
The producers help guide the conversation and coach the founders on how to express their ideas clearly and succinctly, focusing on the key points that matter most to their audience.
Step 2: Efficient Editing
Once the content is recorded, our experienced editing team works to tighten things up.
Even if the founder goes a little over their time, the editing team knows how to cut down the content to make it more concise while preserving the core message.
The result is a polished, engaging video that resonates with the audience and doesn’t drag on.
By solving these two challenges, we’ve helped many founders successfully build their content strategy.
If you’re a founder facing similar struggles, remember that it’s all about making time a priority and bringing in the right support to help you stay on track and get your message across effectively.
Content creation doesn’t have to be an overwhelming task.
With the right systems in place, you can consistently create impactful content that builds your brand and connects with your audience.
About Justin
Justin is a marketing nerd. His gateway drug was in middle school when he and his buddies would make up brand names and draw logos for fun. He graduated with a B.A. in Graphic Design from UW Eau Claire. He then cut his teeth leading the marketing for a $4 million non-profit, moving them into the digital age with new channels and systems. He joined a $60M healthcare manufacturer as marketing team of 1, helping grow them to $90M in three years. Justin became a full-time marketing entrepreneur in 2018. He now enables founders to grow their pipeline and thought leadership through social media videos. Follow him on Linkedin here.
