Mastering Organic Marketing to Build Your Personal Brand on LinkedIn ft. Joeri | Content Lessons with Justin

November 27, 2024

In this conversation, Justin Vajko and his guest, Joeri, discuss effective content marketing strategies, particularly focusing on organic marketing on LinkedIn. They explore the importance of building a personal brand, the time investment required for success, and how to navigate LinkedIn's changing algorithm. The discussion also highlights client success stories, emphasizing the effectiveness of lead generation through meaningful conversations and connections.


To access our Free Video Mini Course on getting leads with video on LinkedIn: https://www.dialogwith.us/intro


Here are several topics we cover in this episode:


  • Understanding your brand's position is crucial for success.


  • Good copywriting is essential for attracting customers.


  • Your LinkedIn profile should reflect your authentic self.


  • Building emotional connections through storytelling is key.


  • Providing free value can attract leads effectively.


  • Time investment is necessary for achieving results.


  • Organic marketing is still vital despite algorithm changes


  • Engagement through DMs increases content visibility.


  • Focusing on B2B coaching can yield better results.


  • Success stories demonstrate the effectiveness of the strategies.


Enjoy and thanks for watching!

Justin Vajko

About Justin


Justin is a marketing nerd. His gateway drug was in middle school when he and his buddies would make up brand names and draw logos for fun. He graduated with a B.A. in Graphic Design from UW Eau Claire. He then cut his teeth leading the marketing for a $4 million non-profit, moving them into the digital age with new channels and systems. He joined a $60M healthcare manufacturer as marketing team of 1, helping grow them to $90M in three years. Justin became a full-time marketing entrepreneur in 2018. He now enables founders to grow their pipeline and thought leadership through social media videos. Follow him on Linkedin here.

How to Use Podcasting to Amplify Your Brand | ft. Steve Guberman | Content Lessons with Justin

September 2, 2025
In this episode, Justin sits down with Steve Guberman to unpack how podcasting can be so much more than another piece of marketing—it can actually become a powerful tool for business development. They talk about how podcasts help you grow your reach, build brand authority, and most importantly, create meaningful connections with the people you want to serve. You’ll also hear practical strategies and real-world examples for turning a podcast into an asset that works long after the mic is turned off. If you’ve been wondering how to make podcasting worth the effort, this episode will show you how to use it to grow your business in a way that feels authentic and sustainable. ----------------------------------------------------------------------------------- With over 25 years in the creative, marketing, advertising, and public relations industry, including a decade spent running and eventually selling his own successful agency, Steve Guberman now channels his expertise into coaching agency owners. As the founder of Agency Outsight, Steve helps owners unearth their challenges, define their goals, and conquer them all, enabling them to build and run the agency of their dreams. Connect with Steve: https://agencyoutsight.com/ https://agencyoutsight.com/podcast/ https://www.linkedin.com/in/agencycoach/ https://www.instagram.com/agencyoutsight/ https://www.youtube.com/@agencyoutsight To access our Free Video Mini Course on getting leads with video on LinkedIn: https://www.dialogwith.us/intro Here are several topics we cover in this episode: The podcast is a resource for solving specific problems, boosting expert status. Engaging listeners has positioned the host as an authority, attracting coaching inquiries. Specializing in niches has streamlined client acquisition and growth. The podcast builds relationships and generates leads in today's sales environment. Tools like Trello and Asana ensure efficient podcast production. Enjoy and thanks for watching!
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Will Greenblatt Testimonial

By Justin Vajko • August 27, 2025
“It's so easy. I'm also a technical idiot, so you're able to help me with the link to join, the way to set it up, help with the lighting, exactly how to brighten my ring light that I have, and your eye as a videographer is super, super helpful.”
magnifying glass on top of charts

The LinkedIn Metrics That Matter

By Justin Vajko • August 25, 2025
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