Mastering Organic Marketing to Build Your Personal Brand on LinkedIn ft. Joeri | Content Lessons with Justin
In this conversation, Justin Vajko and his guest, Joeri, discuss effective content marketing strategies, particularly focusing on organic marketing on LinkedIn. They explore the importance of building a personal brand, the time investment required for success, and how to navigate LinkedIn's changing algorithm. The discussion also highlights client success stories, emphasizing the effectiveness of lead generation through meaningful conversations and connections.
To access our Free Video Mini Course on getting leads with video on LinkedIn: https://www.dialogwith.us/intro
Here are several topics we cover in this episode:
- Understanding your brand's position is crucial for success.
- Good copywriting is essential for attracting customers.
- Your LinkedIn profile should reflect your authentic self.
- Building emotional connections through storytelling is key.
- Providing free value can attract leads effectively.
- Time investment is necessary for achieving results.
- Organic marketing is still vital despite algorithm changes
- Engagement through DMs increases content visibility.
- Focusing on B2B coaching can yield better results.
- Success stories demonstrate the effectiveness of the strategies.
Enjoy and thanks for watching!
About Justin
Justin is a marketing nerd. His gateway drug was in middle school when he and his buddies would make up brand names and draw logos for fun. He graduated with a B.A. in Graphic Design from UW Eau Claire. He then cut his teeth leading the marketing for a $4 million non-profit, moving them into the digital age with new channels and systems. He joined a $60M healthcare manufacturer as marketing team of 1, helping grow them to $90M in three years. Justin became a full-time marketing entrepreneur in 2018. He now enables founders to grow their pipeline and thought leadership through social media videos. Follow him on Linkedin here.
