Discovering Content Marketing Secrets ft. Sarah Oyungu | Content Lessons with Justin

December 20, 2024

In this episode, Justin Vajko interviews Sarah Oyungu, a fractional CMO, to explore the intricacies of content marketing. They discuss the importance of understanding the 'why' behind content creation, the balance between structured and emotional content, and the significance of human insights in marketing strategies. Sarah shares her experiences and strategies for helping clients articulate their marketing goals and create impactful content that resonates with their audience.


To access our Free Video Mini Course on getting leads with video on LinkedIn: https://www.dialogwith.us/intro


Here are several topics we cover in this episode:


- Content marketing requires understanding the 'why' behind actions.


- A fractional CMO can make corporate marketing accessible to small businesses.


- Short form video is a powerful tool but not always the right choice.


- Creating content should be a balance of structure and emotion.


- Listening to your audience is crucial for effective content creation.


- Human insights drive successful marketing strategies.


- Content should add value to the audience's experience.


- Regular content creation helps maintain audience engagement.


- AI tools can assist in generating content ideas but human touch is essential.


- Consistency in content creation is key to building an audience.


Enjoy and thanks for watching!

Justin Vajko

About Justin


Justin is a marketing nerd. His gateway drug was in middle school when he and his buddies would make up brand names and draw logos for fun. He graduated with a B.A. in Graphic Design from UW Eau Claire. He then cut his teeth leading the marketing for a $4 million non-profit, moving them into the digital age with new channels and systems. He joined a $60M healthcare manufacturer as marketing team of 1, helping grow them to $90M in three years. Justin became a full-time marketing entrepreneur in 2018. He now enables founders to grow their pipeline and thought leadership through social media videos. Follow him on Linkedin here.

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