Our team tried using AI video but someone got hurt.
(not a real person, though)
AI video has a loooong way to go before we start using it regularly.
Here’s why:
→ It takes longer to put together which disrupts the editing workflow
→ It costs more per video than finding a stock video
We tried Runway ML and Sora.
Both have really promising starts, but they can’t be used consistently in video content.
(after tons of prompting, the AI would still generate a business meeting with a guy getting hit in the face)
Bottom line: It’s too expensive to get videos where they need to be.
(especially when all our clients need is B-roll footage)
AI video is probably the future, but the future isn’t here quite yet.
But what is here and still working is founder-led video content.
You can make great content right now, contact me to book a session today.
About Justin
Justin is a marketing nerd. His gateway drug was in middle school when he and his buddies would make up brand names and draw logos for fun. He graduated with a B.A. in Graphic Design from UW Eau Claire. He then cut his teeth leading the marketing for a $4 million non-profit, moving them into the digital age with new channels and systems. He joined a $60M healthcare manufacturer as marketing team of 1, helping grow them to $90M in three years. Justin became a full-time marketing entrepreneur in 2018. He now enables founders to grow their pipeline and thought leadership through social media videos. Follow him on Linkedin here.
