How to Turn Your Audience Into an Asset | ft. Justin Starbird | Content Lessons with Justin
Justin sits down with Justin Starbird to unpack why your audience is more than a number. A strong audience can become a real business asset that supports sales, marketing, credibility, and long-term growth.
They also discuss why founder-led companies need to build a community around their solution instead of making the founder the center of every deal.
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Justin Starbird is the CEO and Founder of The Aebli Group (TAG), a growth strategy agency designed for the high-stakes worlds of MedTech, manufacturing, and innovation-driven sectors. A veteran strategist with an operator mindset, Justin helps B2B leaders stop relying on vague marketing guesses and start building scalable, measurable business development systems. Justin specializes in the intersection of capital formation and credibility. He is a leading expert in Regulation CF (Equity Crowdfunding), helping founders bridge the gap between technical genius and investor psychology. By creating investor-ready narratives and building momentum mechanics on platforms like Wefunder, Justin turns community-driven fundraising into a repeatable growth engine. His deep-sector expertise in B2B, MedTech, and Healthcare is further cemented by his founding of the TAG Awards, a high-signal recognition platform that spotlights meaningful innovation across technical and regulated industries. Background & Philosophy Before founding TAG in 2014, Justin served as Vice President of Strategic Sales at 48forty Solutions, where he engineered supply chain logistics for Fortune 500 companies. This background in high-level operations informs his no-fluff approach to marketing: if growth cannot be benchmarked, quantified, and repeated, it isn't a strategy, it’s a hope. Justin is also the host of TAGLine Podcast, where he interviews industry leaders on innovation and leadership. He is a frequent speaker on human-first storytelling in an AI-driven world and on extracting a company’s unique intellectual property to establish undisputed market authority. Target Conversation Topics The Capital-Readiness Blueprint: How to leverage Reg CF and community rounds to fuel innovation. The Credibility Stack: Using strategic awards, podcasts, and IP to shorten the B2B sales cycle. The Operator’s Marketing Framework: Aligning marketing with business development to prove ROI. MedTech Momentum: Navigating compliance, trust, and digital transformation in healthcare. Personal & Community A recipient of the prestigious Spirit of America and Local Hero awards for his philanthropy, Justin lives in Maine with his wife, two daughters, and two dogs. His agency, The Aebli Group, is named in honor of his friend Jim Aebli and his daughters, reflecting a business philosophy built on transparency, trust, and long-term legacy.
Connect with Justin Starbird:
https://www.linkedin.com/company/the-aebli-group
https://www.linkedin.com/in/justinstarbird/
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Free Video Mini Course on getting leads with video on LinkedIn: https://www.dialogwith.us/intro
Justin Vajko runs Dialog Video Marketing, a video agency for busy entrepreneurs who want to be visible online.
To learn more: https://www.dialogwith.us
About Justin
Justin is a marketing nerd. His gateway drug was in middle school when he and his buddies would make up brand names and draw logos for fun. He graduated with a B.A. in Graphic Design from UW Eau Claire. He then cut his teeth leading the marketing for a $4 million non-profit, moving them into the digital age with new channels and systems. He joined a $60M healthcare manufacturer as marketing team of 1, helping grow them to $90M in three years. Justin became a full-time marketing entrepreneur in 2018. He now enables founders to grow their pipeline and thought leadership through social media videos. Follow him on Linkedin here.
