Client Testimonial: Growing Confidence in Creating

Justin Vajko • March 24, 2025

Learn about the Dialog Difference

At Dialog, we’re passionate about helping our clients unlock the power of video to connect with their audience. Recently, Jennifer shared her experience working with us, and we couldn’t be more thrilled with the results.


Here's what she had to say:


“Since working with them, I have answered my team's plea for additional video content. I have grown more comfortable in front of the camera and really more confident in saying what is most important to those in our audience, really trying to understand what we do, how we serve them, and how we support them. It's been a great experience.”


This testimonial perfectly encapsulates what we aim to achieve for our clients: 

→ Comfort

→ Confidence

→ Clear focus on what matters most to their audience


Overcoming Camera Shyness


One of the biggest hurdles for many business owners and leaders when it comes to video content is simply feeling comfortable in front of the camera. 


Many people are hesitant to share their message or feel awkward on video. But through our work with our clients, we are able to help overcome that barrier.


We’ve found that, when leaders can confidently speak about their business and its mission on video, they make deeper connections with their audience. 


Connecting with the Audience


Jennifer also mentioned an important shift in perspective. She's started to focus more on what’s most important to her audience


Instead of simply pushing out content, she's looking at how her video messaging supports and adds value to the people she serves.


This approach is a key part of creating effective video content. It's not just about sharing your company’s message, it’s about aligning that message with the needs, interests, and pain points of your audience. 


When you understand why you’re creating content and who you’re creating it for, the impact is much stronger.


The Dialog Difference


Our goal at Dialog is simple: to help our clients create high-quality video content that resonates with their audience and builds trust. 


By coaching our clients through the process, from getting comfortable on camera to shaping a message that speaks to their audience’s needs, we’ve seen incredible transformations.


It’s been an honor to work with Jennifer and see her growth and confidence blossom. 


But Jennifer’s story isn’t unique, we help business leaders across all industries break through the discomfort of creating video content and ultimately connect more effectively with their audience.


If you’re struggling to create video content that speaks to your audience or aren’t sure where to start, we’re here to help. 



Justin Vajko

About Justin


Justin is a marketing nerd. His gateway drug was in middle school when he and his buddies would make up brand names and draw logos for fun. He graduated with a B.A. in Graphic Design from UW Eau Claire. He then cut his teeth leading the marketing for a $4 million non-profit, moving them into the digital age with new channels and systems. He joined a $60M healthcare manufacturer as marketing team of 1, helping grow them to $90M in three years. Justin became a full-time marketing entrepreneur in 2018. He now enables founders to grow their pipeline and thought leadership through social media videos. Follow him on Linkedin here.

January 28, 2026
Justin sits down with Angie Jones to break down what “anti-cringe” content really means and why trust matters more than visibility on LinkedIn. They dig into how to create content that actually resonates, how to pull real stories instead of forcing them, and why storytelling is still one of the most powerful tools for personal branding. Angie also shares practical frameworks for creating emotionally engaging content and explains how AI can support your process without stripping away your voice. ----------------------------------------------------------------------------------- Angie Jones is a messaging and thought leadership strategist who helps humble leaders grow their personal brands through authentic, audience-first content. Connect with Angie Jones: https://www.suiteghost.com https://www.linkedin.com/in/angie-jones-iowa To access our Free Video Mini Course on getting leads with video on LinkedIn: https://www.dialogwith.us/intro Here are several topics we cover in this episode: Anti-cringe content focuses on building trust rather than just gaining visibility High ticket service providers need to establish trust with their audience Using AI in content creation requires a strong knowledge base Storytelling is essential for creating authentic and relatable content Frameworks like 'first, last, best, worst' help in mining stories Emotional memories enhance engagement in content Accountability is crucial for consistent content creation AI can assist but should not replace human intuition in storytelling Collaboration with others can enhance content quality Trust is more valuable than visibility in building a brand ----------------------------------------------------------------------------------- Enjoy and thanks for watching!
January 13, 2026
 Justin sits down with Stacy Eleczko to unpack what really drives buying decisions and why so much marketing misses the mark. They talk about the power of client interviews, how to uncover real buyer motivation, and the hidden cost of messaging that doesn’t quite connect. You’ll hear why relying solely on referrals can stall growth, how emotion plays a bigger role in buying than most people realize, and what it takes to communicate clearly when your audience has complex needs. If your message feels off or your content isn’t converting the way it should, this conversation will help you realign your marketing with what buyers actually care about. ----------------------------------------------------------------------------------- Stacy Eleczko ( E-less-ko ) is a positioning & brand messaging strategist and copywriter for B2B brands ready to grow beyond referrals and into messaging that actually scales. Her clients are founders and small teams who’ve built a solid reputation through great work and word of mouth but now find themselves stuck trying to explain what they do in a way that resonates with people who don’t already know them. Stacy helps them clarify their positioning, shape their message, and write website and sales copy that takes them out of the comparison pool. With a background in education and a strong grasp of buyer psychology, she’s known for making complex ideas simple, and making them stick. Her process combines voice of customer research, strategic insights, and real collaboration. The result? Messaging that’s clear, grounded in empathy and connection, and designed to built trust. Stacy partners with impact-driven businesses across industries like sustainability, coaching, leadership, and tech. And while most of her work happens behind the scenes, she’s also stepping onto more stages–speaking about ethical marketing, inclusive messaging, and how to turn buyer psychology into copy that sells. Whether she’s guiding a founder through a pivot or helping a team refresh their brand, her focus is the same: get the foundation right, so the marketing actually works. Connect with Stacy Eleczko: www.stacyeleczko.com www.linkedin.com/in/copybystacy https://stacy-eleczko.kit.com/b1e93f3ce9 To access our Free Video Mini Course on getting leads with video on LinkedIn: https://www.dialogwith.us/intro Here are several topics we cover in this episode: Understanding buyer motivation is crucial for effective marketing Client interviews provide insights that assumptions often miss Misaligned messaging can lead to significant financial losses Language used in marketing must resonate with the audience Identifying instigating events can clarify buyer needs Referrals can mask deeper marketing issues Messaging should build trust with cold leads Emotional connections drive purchasing decisions Effective messaging requires understanding competitors and audience Clear guidelines are essential for consistent messaging ----------------------------------------------------------------------------------- Enjoy and thanks for watching!
December 16, 2025
Justin sits down with Erin Balsa to break down why research reports can be one of the most powerful assets in your content strategy... if they’re done right. They talk through what most brands get wrong, why methodology matters more than flashy headlines, and how transparent, credible research builds real trust. Erin also shares how to turn reports into thought leadership that drives ROI instead of gathering dust. If you’re thinking about using research to stand out or you already are but want better results, this conversation will help you create content people actually believe in. ----------------------------------------------------------------------------------- Connect with Erin: https://www.linkedin.com/in/erinbalsa/ www.hausofbold.com To access our Free Video Mini Course on getting leads with video on LinkedIn: https://www.dialogwith.us/intro Here are several topics we cover in this episode: Research reports can elevate a brand's market presence Sloppy methodology can damage a brand's credibility Selective reporting undermines trust in research findings Building a solid process is crucial for effective research Transparency in data collection enhances credibility Contradictory findings can be used to build trust Engaging sales teams is essential for report success Gating reports can limit audience reach Thought leadership is established through credible research Coining terms can help brands own conversations Enjoy and thanks for watching!
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