Client Testimonial: Growing Confidence in Creating

Justin Vajko • March 24, 2025

Learn about the Dialog Difference

At Dialog, we’re passionate about helping our clients unlock the power of video to connect with their audience. Recently, Jennifer shared her experience working with us, and we couldn’t be more thrilled with the results.


Here's what she had to say:


“Since working with them, I have answered my team's plea for additional video content. I have grown more comfortable in front of the camera and really more confident in saying what is most important to those in our audience, really trying to understand what we do, how we serve them, and how we support them. It's been a great experience.”


This testimonial perfectly encapsulates what we aim to achieve for our clients: 

→ Comfort

→ Confidence

→ Clear focus on what matters most to their audience


Overcoming Camera Shyness


One of the biggest hurdles for many business owners and leaders when it comes to video content is simply feeling comfortable in front of the camera. 


Many people are hesitant to share their message or feel awkward on video. But through our work with our clients, we are able to help overcome that barrier.


We’ve found that, when leaders can confidently speak about their business and its mission on video, they make deeper connections with their audience. 


Connecting with the Audience


Jennifer also mentioned an important shift in perspective. She's started to focus more on what’s most important to her audience


Instead of simply pushing out content, she's looking at how her video messaging supports and adds value to the people she serves.


This approach is a key part of creating effective video content. It's not just about sharing your company’s message, it’s about aligning that message with the needs, interests, and pain points of your audience. 


When you understand why you’re creating content and who you’re creating it for, the impact is much stronger.


The Dialog Difference


Our goal at Dialog is simple: to help our clients create high-quality video content that resonates with their audience and builds trust. 


By coaching our clients through the process, from getting comfortable on camera to shaping a message that speaks to their audience’s needs, we’ve seen incredible transformations.


It’s been an honor to work with Jennifer and see her growth and confidence blossom. 


But Jennifer’s story isn’t unique, we help business leaders across all industries break through the discomfort of creating video content and ultimately connect more effectively with their audience.


If you’re struggling to create video content that speaks to your audience or aren’t sure where to start, we’re here to help. 



Justin Vajko

About Justin


Justin is a marketing nerd. His gateway drug was in middle school when he and his buddies would make up brand names and draw logos for fun. He graduated with a B.A. in Graphic Design from UW Eau Claire. He then cut his teeth leading the marketing for a $4 million non-profit, moving them into the digital age with new channels and systems. He joined a $60M healthcare manufacturer as marketing team of 1, helping grow them to $90M in three years. Justin became a full-time marketing entrepreneur in 2018. He now enables founders to grow their pipeline and thought leadership through social media videos. Follow him on Linkedin here.

April 30, 2025
In this episode, we’re getting into the real mechanics of content marketing—beyond the vanity metrics. Our guest, Marianne Hickman, pulls back the curtain on what makes content convert, including a deep dive into “tripwires” that stop the scroll and spark real conversations. We talk about why generosity isn’t just a feel-good strategy—it’s a growth engine. From using your CRM in a way that actually builds relationships, to creating content that serves instead of sells, this episode is packed with practical ways to show up with purpose and build a reputation that lasts. If you’re ready to stop marketing like everyone else and start showing up in a way that creates trust, traction, and real results—this one’s for you. To access our Free Video Mini Course on getting leads with video on LinkedIn: https://www.dialogwith.us/intro Here are several topics we cover in this episode: - Content marketing requires understanding what works for your audience. - Tripwires can be rebranded as initial offers to attract clients. - Generosity in lead generation fosters organic relationships. - Using automation can streamline follow-ups and enhance engagement. - Building a reputation based on generosity leads to sustainable success. - It's essential to prioritize genuine connections over transactional relationships. - Content creation should reflect your expertise and value to the audience. - A CRM system is crucial for tracking and nurturing leads effectively. - The law of reciprocity works best when approached selflessly. - Your motives significantly influence your success in business. Enjoy and thanks for watching!
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