When You're Exhausted
I got my first remote video client in 2022.
And I had a big choice to make.
I had to decide, “Am I going to go after this short-form video content niche? Or do I stay with what I’m doing?”
(at the time, I was in recruitment marketing.)
While video content is a no-brainer now, the choice wasn’t so straightforward then.
I had tried several different business niches in the years before and I was drained from all the pivots.
My work back then was also really demanding. I was doing everything for everybody as a marketing agency.
(which hey, it was worth it. Some of those clients I still work with today.)
When you’re really tired, big decisions seem even more paralyzing.
I was just so reluctant to pivot yet ANOTHER time.
If I hadn’t had Brent Hafele in my court to encourage me, I probably never would have taken the dive into the market I’m in now.
I wouldn’t have been able to build up so many people as thought leaders with video.
And I would have regretted it…majorly…
If you don’t have people around you encouraging you to go in the right direction, you’re probably going to make bad decisions.
You’re going to play it safe and stay small as a business.
(there could be a multiverse version of me that’s still chugging along trying to do everything for everybody)
I’m really thankful Brent was able to give me advice and glad I had the courage to act on it, even when I was running on fumes.
About Justin
Justin is a marketing nerd. His gateway drug was in middle school when he and his buddies would make up brand names and draw logos for fun. He graduated with a B.A. in Graphic Design from UW Eau Claire. He then cut his teeth leading the marketing for a $4 million non-profit, moving them into the digital age with new channels and systems. He joined a $60M healthcare manufacturer as marketing team of 1, helping grow them to $90M in three years. Justin became a full-time marketing entrepreneur in 2018. He now enables founders to grow their pipeline and thought leadership through social media videos. Follow him on Linkedin here.
