3 Mistakes That Will Kill Your Videos

Justin Vajko • February 26, 2025

Easy to Fix. Often Overlooked.

Here are three mistakes that will kill your first impression on video. 


1) Poor Framing


If your head is in the center of the frame or, worse, down at the bottom, you’re quite literally starting off on the wrong foot.


Here’s a trick. Place your head in the top third of the frame.


This small adjustment does two things:

  • It makes you look more professional.
  • It keeps the viewer’s focus on you, not the distracting background.


Always double-check your framing before hitting record!


2) Poor Sound


Pro Tip: Bad audio is worse than bad video.


People will swipe away faster if they can’t hear you clearly. It doesn’t matter how crisp your video looks. If the sound’s off, your message won't get through. Audio quality is crucial for making that strong first impression. 


Invest in a $30 or $40 mic. Trust me, it’s worth it. Good audio makes a huge difference in keeping your audience engaged.


3) Scripting Your Videos


Don't do it. 


I get it, scripting feels safe, but no one enjoys hearing someone read from a script. It’s stiff, it’s awkward, and it kills the connection. 


When you're too focused on reading word-for-word, your delivery feels unnatural. 

  • Use bullet points to guide your thoughts. Glance at them when needed, then look back at the camera and let your ideas flow. Keep it conversational, keep it real. 
  • Speak in sprints, not speeches. Break your video into smaller sections, then stitch them together in post-production. This way, you can keep things smooth and authentic.


Those are three common mistakes I see all the time. They’re easy to fix, but they’re often overlooked.



Justin Vajko

About Justin


Justin is a marketing nerd. His gateway drug was in middle school when he and his buddies would make up brand names and draw logos for fun. He graduated with a B.A. in Graphic Design from UW Eau Claire. He then cut his teeth leading the marketing for a $4 million non-profit, moving them into the digital age with new channels and systems. He joined a $60M healthcare manufacturer as marketing team of 1, helping grow them to $90M in three years. Justin became a full-time marketing entrepreneur in 2018. He now enables founders to grow their pipeline and thought leadership through social media videos. Follow him on Linkedin here.

How to Build a Clear Content Strategy in the AI Age | ft. Wendy Jacobson | Content Lessons with Justin

June 16, 2026
Justin sits down with Wendy Jacobson to talk about what actually drives results in content marketing. Drawing from more than 17 years of experience, Wendy shares why authenticity, consistency, and a clear strategy matter far more than chasing likes, comments, or the latest trends. They also delve into how even simple "boring" content can become a powerful growth tool when it aligns with your business goals. -----  Wendy Jacobson is a content writer, marketer and strategist with more than 25 years’ experience in the business world. For the past 17 years, her main focus has been working with B2B companies to plan, craft and distribute their content. She views content as a vehicle for a business to build and maintain their credibility. Over the years, Wendy has helped companies in the financial services, healthcare, wellness, food and technology industries foster their credibility via content such as articles, emails, web content and case studies. Wendy has always loved to write and has a BA in History and English from The George Washington University. She lives in Minneapolis and when not working, she enjoys spending time with her husband, two teenage kids and dog. She also likes to jump rope, bike, hike or do just about anything outside. Connect with Wendy on LinkedIn: https://www.linkedin.com/in/wjacobson/ ----- Free Video Mini Course on getting leads with video on LinkedIn: https://www.dialogwith.us/intro Justin Vajko runs Dialog Video Marketing, a video agency for busy entrepreneurs who want to be visible online. To learn more: https://www.dialogwith.us

How to Use Expert-Led Content to Stand Out | ft. Kristen Sweeney | Content Lessons with Justin

June 2, 2026
Justin sits down with Kristen Sweeney to explore how businesses can stand out by turning their internal expertise into content that leaves an impact. Instead of chasing generic thought leadership, Kristen discusses how expert-led content helps brands build credibility, trust, and a point of view that competitors cannot copy. They also go over what makes content truly authoritative, how to uncover valuable insights from your team, and why human experience matters more than ever in the age of AI. ----- For Kristen, Every Little Word was years in the making. Following a decade of writing complex content for professional services companies, she found an easy way to help business leaders become thought leaders by articulating the great ideas swirling around inside their heads. Kristen has a deep history of combining content marketing expertise and business acumen to drive successful marketing initiatives. She has ghostwritten books on leadership development, launched websites for major healthcare organizations, and built the content engine for a thriving business consulting firm. Kristen loves tackling big projects and creating something from nothing. She is quality-obsessed and thrives on getting the details right. She also loves the creative aspect of content marketing, helping clients uncover new and original ideas beyond “what everyone else is writing on the internet.” Kristen has a BFA in Musical Theatre and an Interdisciplinary Studies degree in Medieval & Early Modern Studies, both from the University of Florida. She has a Masters of Music degree in Musical Theatre from the Boston Conservatory. ----- Free Video Mini Course on getting leads with video on LinkedIn: https://www.dialogwith.us/intro Justin Vajko runs Dialog Video Marketing, a video agency for busy entrepreneurs who want to be visible online. To learn more: https://www.dialogwith.us

How to Turn a Podcast Into Business Opportunities | ft. Chuck Moxley | Content Lessons with Justin

May 19, 2026
Justin sits down with Chuck Moxley to talk about why podcasts are much more than just a lead generation tool. When done right, they become a powerful way to build trust, support sales conversations, and uncover customer insights that can help your entire company make better decisions.  Chuck explains how his team shifted to a leaner, more authentic podcast strategy that still drives real business impact. They also break down why pipeline influence matters more than vanity metrics, how authentic conversations create stronger content, and what it takes to turn a podcast into a long-term asset for growth and credibility. ----- Chuck is a 6-times B2B SaaS CMO who now works as a fractional CMO for multiple B2B and SaaS companies looking to scale their growth efficiently while avoiding the common pitfalls of premature marketing hires and inefficient growth tactics. Chuck is a marketing practitioner with more than 20 years' experience in SaaS companies and 10 years experience working in agencies. He has developed innovative marketing programs for dozens of brands including Chick-fil-A, Lee Jeans, Subway, AT&T, Pepsi, Circle K, NFL and Sprint. He is one of the nation's leading experts on the convergence of technology and marketing and speaks frequently at corporations, industry trade organizations and universities on digital marketing, digital identity and the ethical use of data and its impact on business and society. He is the co-author of the book on how brands are using one-to-one marketing for greater effectiveness, An Audience of One , published by McGraw Hill and used in marketing and MBA programs at multiple universities. And Chuck is co-host of The Frictionless Experience podcast. Connect with Chuck Moxley here: https://www.chuckmoxley.com/ https://www.linkedin.com/in/chuckmoxley/ https://audienceofone.website/ ----- Free Video Mini Course on getting leads with video on LinkedIn: https://www.dialogwith.us/intro Justin Vajko runs Dialog Video Marketing, a video agency for busy entrepreneurs who want to be visible online. To learn more: https://www.dialogwith.us
Show More